Amazon has announced that it has reopened enrollment for its Seller Fulfilled Prime (SFP) program as of October 1, 2023. The SFP program allows sellers to independently handle the fulfillment of their products while still offering one-day and two-day delivery speeds for Prime customers.
Amazon paused new seller enrollment for SFP in 2021 in order to make improvements to the program and ensure that it was meeting the expectations of both sellers and customers. Some of the changes that Amazon has made to SFP include:
Qualifications for Seller Fulfilled Prime
In order to enroll in SFP, sellers must meet the following qualifications:
Pros and Cons of Seller Fulfilled Prime
There are both pros and cons to enrolling in SFP. Here is a summary:
Whether or not to enroll in SFP is a decision that each seller must make based on their individual circumstances and business goals. Sellers should carefully consider the pros and cons before making a decision. Here are some additional things to keep in mind:
SFP is a powerful too, but If you are considering enrolling in SFP, we encourage you to do your research and talk to other SFP sellers to get their insights.
Customer serviceAll post-order contacts from Prime customers regarding Prime items will be directed to Amazon Customer Service. Amazon will provide, and have sole discretion in determining, all post-order customer service, including customer returns, refunds, and adjustments, related to Prime items. Amazon has sole discretion over whether to charge the costs of any returns, refunds or other adjustments and concessions related to Prime items to the seller's account. Sellers remain responsible for pre-order buyer inquiries and inquiries related to their products.
Minimum handling timesFor orders received before order cut-off, sellers must ship same-day, one-day, and two-day orders the same day that they are received (zero-day handling time). Handling time for standard shipping to Prime customers must be 1-day or same-day/0-day.
Minimum order cut-off timesSellers must configure order cut-off times to 2:00 p.m. or later local time Monday-Friday and 10:30 a.m. or later Saturday and Sundays.
Offer listingsSellers cannot create separate offers for the same ASIN and list one of them as a Seller Fulfilled Prime offer and the other as a Seller Fulfilled offer without Prime. Offers on the same ASIN that have the same attributes, conditions, and condition notes are considered identical offers.
Performance requirementsPerformance requirements are monitored and enforced weekly against the minimum performance thresholds. For offers and orders to Prime customers, Sellers must consistently meet the thresholds defined below for each requirement to retain their program eligibility.
If Amazon determines that a seller's actions or performance may result in harm to customer trust, violations of our terms or policies, or cause other risks to customers or Amazon, then we may, in our sole discretion, disable or remove applicable Prime item offers, Seller Fulfilled Prime eligibility, or selling privileges. If you get into any trouble, Amazon Sellers Attorney® will draft your appeal of removal of seller fulfilled prime privileges or appeal of account suspension. Just call, chat, email or submit your issue for a free consultation.