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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

New Amazon Badges Increase Discoverability and Allow for Values-Based Buying

10/6/2023

 
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By Movieposter.com, Fair use, https://en.wikipedia.org/w/index.php?curid=52517236
​
Amazon has introduced a number of new badges that are designed to increase discoverability and allow for values-based buying. These badges are displayed prominently on product listings, search results pages, and other areas of the Amazon website.

The New Badges

One of the most notable new badges is the Climate Pledge Friendly badge. This badge is awarded to products that meet certain sustainability standards, such as being made with recycled materials or being certified by a third-party organization. The Climate Pledge Friendly badge is a great way for sellers to show potential customers that their products are sustainable and environmentally friendly.
Other new badges include:
  • Fair Trade Certified badge: Awarded to products that are certified by Fairtrade International, a non-profit organization that works to ensure that farmers and workers in developing countries are paid fairly.
  • Woman-Owned badge: Awarded to products that are sold by women-owned businesses.
  • Small Business badge: Awarded to products that are sold by small businesses.
  • Handmade badge: Awarded to products that are handmade by artisans.
These badges are a great way for sellers to differentiate their products from the competition and attract customers who are interested in buying products that are aligned with their values.
​

How to Get Amazon Badges

The specific requirements for each badge vary, but there are some general things that sellers can do to increase their chances of earning badges:
  • Make sure your product information is accurate and complete. This includes having clear and concise product descriptions, high-quality images, and accurate pricing information.
  • Offer competitive prices and shipping rates.
  • Provide excellent customer service. This includes responding to customer inquiries promptly and resolving any issues quickly and fairly.
  • Comply with all Amazon policies and guidelines.
To learn more about the specific requirements for each badge, sellers can visit the Amazon Seller Central Help Center.

Benefits of Amazon Badges

There are a number of benefits to earning Amazon badges. Badges can help sellers to:
  • Increase discoverability. Products with badges are more likely to be seen by potential customers, both in search results and on product pages.
  • Boost sales. Studies have shown that products with badges sell better than products without badges.
  • Build trust and credibility. Badges show potential customers that your products are high quality and that your business is reputable.
  • Attract values-based customers. Customers who are interested in buying sustainable, fair trade, or handmade products are more likely to choose products with the relevant badges.
Overall, Amazon badges are a great way for sellers to improve their discoverability, boost sales, and build trust with potential customers. If you sell products that are eligible for any of the new badges, be sure to apply for them to take advantage of these benefits.

How to Get the Most Out of Your Amazon Badges

  • Promote your badges. Let customers know that your products have badges by displaying them prominently on your product listings and website. You can also use social media and email marketing to promote your badges.
  • Use badges in your advertising campaigns. Amazon allows sellers to target ads to customers who are interested in products with specific badges. This can be a great way to reach your target audience and increase sales.
  • Monitor your badge performance. Amazon provides sellers with data on how their badges are performing. This information can be used to track your progress and make necessary adjustments.
By following these tips, sellers can maximize the benefits of Amazon badges and improve their overall success on the platform.

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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy