Amazon In-Person Video Interview (IPI): What It Is, What to Expect, and How to Prepare

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Amazon's In-Person Video Interview (IPI) is a video call interview conducted by a live Amazon representative to verify the identity of the person who owns and operates the seller account. 

​Is the IPI procedure set forth in the Business Solutions Agreement or any of Amazon's selling policies?

No, the IPI procedure is not set forth in the Business Solutions Agreement (BSA) or any of Amazon's selling policies. However, Amazon takes the position it has the right to require sellers to participate in an IPI at any time.

​What is the IPI?

The IPI is a video call interview conducted by a live Amazon representative. The interview typically lasts about 15 minutes and covers a variety of topics, including the seller's identity, business, and products. The Amazon representative will also ask the seller to provide documentation to verify their identity and business.

​What information and documentation are called for in the interview?

​The Amazon representative may ask the seller for the following information and documentation:

• Full name
• Date of birth
• Address
• Phone number
• Email address
• Government-issued ID
• Business license (if applicable)
• Bank account information
• Tax information

How Does Amazon Grade the IPI?

Amazon subjectively grades the IPI as pass or fail. To pass the IPI, the seller must be able to verify their identity and business, and they must answer the Amazon representative's questions accurately and honestly.

How to Prepare for an IPI

Here are some tips on how to prepare for the IPI:

• Make sure you have all of the required information and documentation ready.
• Practice answering common interview questions.
• Be prepared to discuss your business and products in detail.
• Dress professionally and speak clearly.

Tips for Passing the IPI

• Be honest and accurate in your answers.
• Provide clear and concise information.
• Be prepared to answer questions about your business and products in detail.
• Be respectful and professional to the Amazon representative.

What Happens If I Fail the IPI?

If you fail the IPI, Amazon may suspend or deactivate your seller account. You can appeal the decision, but you will need to provide additional information and documentation to verify your identity and business.
Recent arbitration awards in which our supervising attorney, Kenneth Eade, represented the sellers, have stricken the IPI as an extra-contractual, post contractual termination procedure, that is not provided for in the BSA or any of its incorporated policies.  Amazon can also make mistakes, so if your account is suspended or deactivated for failing an IPI, call, chat or contact us right away for a free consultation.

Conclusion

The Amazon IPI is a video call interview that is used to verify the identity of the person who owns and operates the seller account. To prepare for the IPI, make sure you have all of the required information and documentation ready, practice answering common interview questions, and be prepared to discuss your business and products in detail. To pass the IPI, be honest and accurate in your answers, provide clear and concise information, be prepared to answer questions about your business and products in detail, and be respectful and professional to the Amazon representative.