Amazon has launched a new feature called "Tailored Audiences" that allows sellers to contact customers directly via email. This feature has been long-requested by sellers, and it is expected to help them build stronger relationships with their customers and increase sales.
How Tailored Audiences Works
Tailored Audiences allows sellers to create targeted email campaigns for customers who have already shown an interest in their products or brands. Sellers can target customers based on a variety of factors, such as:
Sellers can use Tailored Audiences to send customers emails about new product announcements, sales, promotions, and other relevant information. Sellers can also use Tailored Audiences to collect feedback from customers and build stronger relationships with them.
Benefits of Tailored Audiences
Tailored Audiences offers a number of benefits for Amazon sellers, including:
How to Use Tailored Audiences
To use Tailored Audiences, sellers must first create a Brand Registry account. Brand Registry is a free program that helps brands protect their trademarks and intellectual property on Amazon. Once sellers have created a Brand Registry account, they can start creating Tailored Audiences.
To create a Tailored Audience, sellers need to choose a targeting criteria and select the customers they want to target. Sellers can also set a budget and schedule for their email campaigns.
Once a Tailored Audience has been created, sellers can start sending emails to their customers. Sellers can use Amazon's built-in email templates or create their own custom templates.
Best Practices for Using Tailored Audiences
Here are some best practices for using Tailored Audiences:
Amazon's new Tailored Audiences feature is a powerful tool that can help sellers build stronger relationships with their customers and increase sales. By following the best practices outlined above, sellers can use Tailored Audiences to achieve their business goals.
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