What is Amazon multiple accounts policy?
The good news is that Amazon no longer requires advance permission to open a second seller account. The bad news is that every time you make a change in seller central, your seller account undergoes a data match review and Amazon is still suspending sellers for related accounts. And, with this change in policy, they have made appealing related accounts even more complicated. But don't worry, we're here to help you navigate the changes and appeal Amazon if your accounts got suspended. Contact us for your free consultation today.
Amazon's Policy on Related Accounts Has Changed
If you have received the message, "Your seller account has been suspended for being related to another account that cannot be used to sell on our site," it is likely that during their review they have matched your data to another seller account.
This can happen for many reasons, including you previously had a seller account, someone in your household or former household had a seller account, if you have had an employee with a seller account, or even if you used a public Wifi to access your seller central dashboard. Your account can be suspended, and it can take months to obtain a reinstatement.
If your Amazon seller account has been suspended, you should resist the temptation to open a new one. This new account is likely to be suspended as well.
What to do if Your Account is Suspended as a Related Account?
If your account is suspended, don’t try to appeal the suspension yourself. Call an expert. Only about 60% of these cases succeed, so it is important to give Amazon a solid plan of action. Don’t trust a template or a non-attorney supervised service. Call an Amazon sellers lawyer. If you are interested in an Amazon related account appeal, our fixed fee is generally $1750, which includes unlimited revisions and escalations to higher management. Contact us now for a free evaluation of your case.
The Correct Way to Open Multiple Amazon Seller Accounts
To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion.
If you have a legitimate business reason for a multiple seller account, then you must also follow these steps to the letter:
Best Practices in Opening Multiple Amazon Seller Accounts
A legitimate business reason usually means you have a separate business which sells completely separate and different types of product lines. Keep in mind that Amazon will still suspend accounts for being related. Therefore, it is recommended that you follow these best practices in opening your second account: