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Amazon Sellers Blog

Amazon's New Policy on Related Accounts

8/17/2020

 
Amazon's policy on multiple accounts has changed.  A seller no longer has to obtain permission from Amazon in advance to open a second seller account.  Now, all you need to have is a first account in good standing (not suspended or deactivated) and a legitimate business interest for the second account.  
​

This may sound simple, but Amazon's robots are still scanning and comparing data to find related accounts and are suspending them on a daily basis.  

To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion.
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​​Usually, a legitimate business reason means you have a company which is selling a completely different product line that has no relation to your first seller account and the products you sell on it.  If you have a legitimate business reason for a multiple seller account, then you must also follow these steps to the letter:
  • You must have a separate bank account for each Seller Central account. Amazon will not approve multiple seller accounts that use the same bank account within the same region.
  • Each seller account must have a separate email address.
  • The products and services sold in each account must be different.
  • Your Performance Metrics and your account must be in good standing.

To make sure you can show a legitimate business interest and keep safe from suspensions, it is suggested that you follow the following practices when opening a second seller account:
  • Separate business entities with different owners
  • Separate IP addresses
  • Separate Credit Cards
  • Separate Email Addresses
  • Separate Telephones
  • Separate physical addresses
  • Separate management
  • Separate points of contact
  • Separate EINs
  • Separate employees
  • Separate domains and separate domain hosts
  • Separate warehouses
  • Separate products
  • There must be no crossover whatsoever between the two accounts.​

If your account is suspended for being a related account, don't despair. Even if you have not followed these best practices, with a good appeal, we can often get it reinstated, but it takes time.  

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  • Submit a case
  • Amazon Sellers Lawyer Services
    • Amazon Appeals >
      • Inauthentic Item Suspensions
      • Multiple/Related Suspensions
      • Amazon Verification Suspensions
      • KDP, ACX and Amazon by Merch Appeals
      • Forged or Manipulated Documentation
      • Reinstating ASIN
      • Fraud or Illegal Activity
      • Hacked Account
      • How to Open a Second Amazon Seller Account
    • Trademark Registration and Amazon Brand Registry Support
    • Intellectual Property (IP) Law for Amazon Sellers
    • Listing Hijackers
  • About
  • Amazon Sellers Lawyer Reviews
  • Amazon Sellers Blog 2023
  • Prevent Suspension with Free Appeals
  • Ebay, Walmart, Twitter Suspensions