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How to Open a Second Amazon Account

7/23/2020

 
How to open a second seller account?Amazon Related Account Suspension Appeals Multiple seller accounts are prohibited by Amazon’s selling policies. However, if you have a legitimate business reason, you can open a second account, but it must be kept separate.
How to open 2nd Amazon account

The Correct Way to Open Multiple Amazon Seller Accounts

To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion. If you have a legitimate business reason for a multiple seller account, then you must also follow these steps to the letter...
  • You must have a separate bank account for each Seller Central account. Amazon will not approve multiple seller accounts that use the same bank account within the same region.​
  • Each seller account must have a separate email address.
  • The products and services sold in each account must be different.
  • Your Performance Metrics and your account must be in good standing.

​Best Practices in Opening Multiple Amazon Seller Accounts

A legitimate business reason usually means you have a separate business which sells completely separate and different types of product lines.  Amazon will still suspend accounts for being related, so it is recommended that you follow these best practices in opening your second account:
  • Separate business entities with different owners
  • Separate IP addresses
  • Separate Credit Cards
  • Separate Email Addresses
  • Separate Telephones
  • Separate physical addresses
  • Separate points of contact
  • Separate EINs
  • Separate Management
  • Separate employees
  • Separate domains and separate domain hosts
  • Separate warehouses
  • Separate products
  • There must be no crossover whatsoever between the two accounts.
Multiple Amazon seller accounts

What to do if Your Account is Suspended as a Related Account?

If your account is suspended, don’t try to appeal the suspension yourself. Call an expert. Only about 60% of these cases succeed, so it is important to give Amazon a solid plan of action. Don’t trust a template or a non-attorney. Call a qualified Amazon seller attorney.

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  • Submit a case
  • Amazon Sellers Lawyer Services
    • Amazon Appeals| Reinstate Your Deactivated or Suspended Account >
      • Amazon Seller Appeal for Inauthentic Items
      • Amazon Appeal ODR Suspensions
      • Amazon Related Account Suspension Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP and ACX Termination Appeals
      • Amazon Drop Shipping Policy and Seller Code of Conduct Appeals
      • FBA Reimbursement and Reimbursement Abuse Suspensions| Appeals
      • Amazon Safety Complaints: How to Handle and Appeal Them
      • Sales Velocity Suspensions on Amazon: Appeal Strategies
      • Win Amazon Sales Rank Manipulation Suspension Appeals | Appeal Package
      • Win Price Gouging/Fair Pricing Suspensions Appeals - Get Reinstated Now
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation Listing Policy Violation - Get Help with Our Appeal Package
      • Forged or Manipulated Documentation Suspensions: How to Appeal
      • Amazon Listing (ASIN) Removal? Reinstate Listing with Amazon Sellers Attorney
      • Amazon Seller Fraud or Illegal Activity: Suspension Appeals
      • Merch by Amazon Termination Appeals
      • Walmart Suspension Appeal
      • Ebay Suspension Appeals
      • Twitter Account Suspensions and Reinstatement
      • Amazon Account Hacked? Get Help with Account Suspension Appeals Today
      • How to Open a Second Amazon Seller Account
    • Trademark Registration and Amazon Brand Registry Support
    • How to Settle TRO Claims and Release Amazon Funds
    • Amazon Arbitration for Seller Funds: How to Sue Amazon and Win
    • Amazon Intellectual Property Infringement Complaints - Trademark, Patent, and Copyright Infringement
    • Appeal Closed or Limited PayPal Account
    • Protect Your Amazon Listing -- Hijacker Removal Service
    • DMCA Safe Harbor and Takedown Notices: Protect Your Copyrights
    • Defending Buyer Complaints
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