How to Open a Second Amazon Account

How to open a second seller account? Multiple seller accounts are prohibited by Amazon’s selling policies. However, if you have a legitimate business reason, you can open a second account, but it must be kept separate.

The Correct Way to Open Multiple Amazon Seller Accounts

To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion. If you have a legitimate business reason for a multiple seller account, then you must also follow these steps to the letter...

• You must have a separate bank account for each Seller Central account. Amazon will not approve multiple seller accounts that use the same bank account within the same region.​
• Each seller account must have a separate email address.
• The products and services sold in each account must be different.
• Your Performance Metrics and your account must be in good standing.

​Best Practices in Opening Multiple Amazon Seller Accounts

A legitimate business reason usually means you have a separate business which sells completely separate and different types of product lines.  Amazon will still suspend accounts for being related, so it is recommended that you follow these best practices in opening your second account:

• Separate business entities with different owners
• Separate IP addresses
• Separate Credit Cards
• Separate Email Addresses
• Separate Telephones
• Separate physical addresses
• Separate points of contact
• Separate EINs
• Separate Management
• Separate employees
• Separate domains and separate domain hosts
• Separate warehouses
• Separate products
• There must be no crossover whatsoever between the two accounts.

What to do if Your Account is Suspended as a Related Account?

If your account is suspended, don’t try to appeal the suspension yourself. Call an expert. Only about 60% of these cases succeed, so it is important to give Amazon a solid plan of action. Don’t trust a template or a non-attorney. Call a qualified Amazon seller attorney.

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