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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Avoid Amazon Seller Account Suspension

8/17/2020

 
Amazon Seller Contract Signing
Many clients come back to me after a successful Amazon appeal and Amazon reinstatement of their Amazon seller account and ask, “What can I do to avoid suspensions in the future?” They think that, because I’m an Amazon sellers lawyer, I hold the secret; the “magic beans” that will give them the extra edge they need to become a successful seller on Amazon without fear of losing their account overnight. You can see more information about suspensions and appeals by clicking here.
​

The truth is that the answer is right before their eyes: in the Amazon plan of action. It is what they were missing all along – sound business practices to follow for maximum customer satisfaction.
To Amazon, the customer is the king, and for the millions of third-party sellers out there, it is your responsibility to make sure the customer’s shopping experience on Amazon is seamless and enjoyable.

​The most common Amazon suspension is for inauthentic items. In Amazon lingo, this can one of two things: 1) You are selling a knock-off or counterfeit item; 2) You are selling an item that you cannot sell without the permission of the brand owner. 
​
For those conventional sellers, the main way to avoid an inauthentic item suspension is to buy from an authorized wholesale distributor of the brand owner. Many brands are “brand-gated” by Amazon. These restricted brands on Amazon require advance permission to sell. However, once a seller obtains permission, they still must purchase from a supplier who is an authorized distributor of the brand. For retail arbitrage, I usually recommend using a program like “Check Permission” to ascertain if the brand is restricted or not. That will tell you whether you are safe buying at retail or not (most of the time.) Inauthentic item complaints from customers

Closely related to inauthentic item suspensions are seller suspensions for intellectual property complaints. These come into play when a brand owner complains to Amazon that a third-party seller is violating their intellectual property. When a seller uses an image or sells a product that is copyrighted, or sells a product that infringes on a patent or trademark of another seller or brand owner, this can result in the loss of your listing or Amazon selling privileges and is also against the law. The way to prevent both suspensions is to have an adequate business practice to quality control your inventory intake – to check if the product is restricted, and to ascertain if your supplier is authorized to convey resale rights to you.

The next most common reason for Amazon seller account suspensions is poor selling performance. This results from poor business practices in order fulfillment and shipping that lead to an increase in a seller’s order defect rate, pre-fulfillment cancellation, late shipping rate, or the closely related valid tracking rate. These problems can be prevented by an adequate order fulfillment plan and shipping quality control plan. I often recommend shipping control software such as ShipStation, which keeps track of your orders and enters tracking numbers into Seller Central in real team. For order fulfillment, a strong quality control program by management to ensure products match the order exactly, are in their proper packaging that matches the detail page, and are packaged securely to avoid damage is imperative.

There are many other reasons for suspensions, including violations of policy such as opening more than one seller account, or having an account that is related to another seller account, falsification of documents, such as invoices, and many more. The exercise of common sense can help you avoid these and the other common suspensions we have covered in this article.

And, as always, if you do find yourself in trouble with Amazon, don’t write your own appeal letter or use a template, and don’t contact them with an emotional Amazon appeal letter. They don’t care how bad you feel about losing your account or listing; only that their customers are taken care of. Take a deep breath and call Amazon Sellers Attorney.

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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
AU: +61 2 7908 2785
FR: +33485880430
UK: +44 20 3608 1613
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SERVICES:

Amazon Appeals
​Inauthentic Item Suspensions
Multiple/ Related Account Suspensions
​Amazon Verification Suspensions
Forged or Manipulated Documentation
Amazon Restricted Product Appeals
KDP and ACX Termination Appeals
Merch by Amazon Termination Appeals
Amazon Drop Shipping Policy Appeals
Amazon Brand Registry Support
Walmart Suspension Appeal
eBay Suspension Appeals
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Amazon Hijacker Removal Service
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Amazon Variation Abuse Appeals
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Amazon ODR Suspension Appeals
Intellectual Property (IP) Law
Fraud or Illegal Activity
Hacked Account
Listing Hijackers
Intellectual Property Lawyers
Amazon Arbitration
Settle Amazon TRO Cases
Settle Proposition 65 Cases

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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy