Amazon Brand Registry: Your Shield and Sword in the Marketplace – And How We Can Help

​Amazon is a retail titan, but its vastness can also create challenges for sellers. Counterfeiting, unauthorized resellers, and listing hijacking are real threats. That's where Amazon Brand Registry (ABR) steps in – it's not just a program, it's your brand's protection plan. And at AMZ Sellers Attorney®, we're here to guide you through the process.

​What is Amazon Brand Registry?

​Think of ABR as your brand's official ID on Amazon. It's a free program that gives brand owners greater control over their product listings, enhanced brand content features, and powerful tools to combat intellectual property (IP) infringement.

​Why ABR Matters for Amazon Sellers

​

• Protection from Bad Actors: ABR helps you proactively remove counterfeit or inaccurate listings. Your reports are taken more seriously, and Amazon's automated protections become more powerful.
• Enhanced Brand Content: Access A+ Content (formerly Enhanced Brand Content) to create visually rich product descriptions, helping you stand out and tell your brand's story.
• Search Optimization: Improved brand authority can lead to better search rankings, making your products easier for customers to find.
• Exclusive Features: ABR unlocks features like Sponsored Brands (headline ads) and Brand Stores, giving you new ways to engage shoppers.

​The Trademark Requirement: Your Brand's Foundation

To enroll in ABR, you need a registered trademark. This is where things can get tricky. Trademark law has its own complexities, and the registration process can be lengthy.  However, with a well-crafted trademark registration application you can register in Brand Registry before the registration process is finalized.

​How AMZ Sellers Attorney® Can Help

• Trademark Guidance: We'll assess your brand's eligibility for a trademark, conduct thorough searches to avoid conflicts, and expertly file your application with the United States Patent and Trademark Office (USPTO).
• Brand Registry Enrollment: We'll handle the entire enrollment process for you, ensuring all your information is accurate and submitted correctly.
• Enforcement Action: If you face infringement issues, we'll take swift action. We'll send cease and desist letters, and file complaints with Amazon.

​What Makes Us Different

• Amazon Expertise: We understand the unique challenges faced by Amazon sellers and have a proven track record of success in protecting brands on the platform.
• Personalized Service: We take a hands-on approach, working closely with each client to develop a tailored brand protection strategy.
• Transparent Communication: We keep you informed every step of the way, providing regular updates and clear explanations.
• Results-Driven: Our goal is simple – to protect your brand and help your business thrive on Amazon.
• IP Attorneys: Our attorneys are experts in intellectual property registration and protection.

​Don't Leave Your Brand Vulnerable

In the competitive world of Amazon, your brand is your most valuable asset. Don't leave it exposed to risks. Let AMZ Sellers Attorney® be your trusted partner in building and protecting your brand on Amazon.
Contact us today for a free consultation and take the first step towards securing your brand's future on Amazon.