AMZ SELLERS ATTORNEY®
  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy

Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

Amazon Fights Counterfeiting with its New Project Zero

12/14/2020

 
Picture
To keep the company not only afloat, but also to move it forward to new successes and achievements, you need to fight. Business is a fight. Daily, routine, and never-ending. The same for Amazon. But what kind of a fight is Amazon taking every single day to protect their customer’s experience?
The fight against fraud. The rise of counterfeit goods on online marketplaces affects the brands in the first place, the customers for receiving negative experience and of course Amazon as a reputable marketplace platform, where customers can (should) shop with confidence.
​
Today we would like to talk about two important current events that Amazon has recently announced. The first one concerns new Amazon sellers. The other – directly brands, who wish to fight counterfeits most probably even more than Amazon.

Video-Conferences with New Amazon Sellers

At Amazon Sellers Attorney we receive almost every single day a request to help verify the account, which was suspended by Amazon AI for not providing sufficient documents. This happens because for many sellers even providing a utility bill is a big issue. And still, so many fraudulent sellers successfully verify their accounts and proceed to selling. To stop this, Amazon has decided to use another tool to verify the seller’s identity – a video conference with an Amazon representative.

This will be only one of the several usual steps to verify the account, along with filling out the obligatory information in Seller Central and submitting the necessary documentation. During a call, an Amazon representative will be able to verify the new seller’s personality and provide information about the verification process, point to what can be improved for successful resolution, before Amazon lets this seller go online.
This new system will make it harder for a fraudulent seller to hide and many most probably won’t even attend such a meeting. The most successful marketplace in the world is making it hard for incompetent sellers to join the platform. But for the sellers who ready to play by the rules and ready to prove their reliability, it’s not going to be a problem at all.

Project Zero

AsProject Zero has been designed to use machine learning and artificial intelligence to protect brands who are tired of finding counterfeits of their products from other sellers.

It seems impossible to defeat the hundreds of thousands of different companies engaged in the production and supply of counterfeit goods. Some companies hire professional appraisers, pay them good money, and provide them with equipment – all to ensure that there are no fakes on the site. It takes them from ten minutes to half an hour for each check. Amazon simply doesn’t have that much time, although they are eager to do everything possible to ensure that the terms of providing their products on the site are reliable and secure for brands.

“Project Zero” is open to any brand enrolled in Amazon’s Brand Registry (with a government-registered trademark), and aims to drive counterfeit sales to zero; hence its name.  This is the formidable goal and, a brand using this program allows Amazon to control the appearance of new, never-to-be-trusted sellers on the platform and blocking them even before they make a single sale. 
​
The only additional requirement for a brand to join this program is to have submitted reports of potential infringements with an acceptance rate of at least 90% in the last six months. Without it, the machine won’t be able to scan the listings and prevent similar listings from appearing on the platform.
To join, a Brand will have to provide Amazon with their logos, trademarks, and other key data about their brand and products. The brands know their product better than anybody else and fighting fakes, they have to devote so much time to it.

What’s new now: a special new algorithm with machine learning will help a brand identify potential fakes, which gradually distinguishes the fake product more accurately, taking into account which listings a brand has blocked before.

The existing process consists of a brand finding a counterfeit product filing an infringement report, which was then reviewed by Amazon, and only then would the action be taken. But what if someone has already bought the item? Negative feedback, refunds… Now the position is slightly different: To become proactive, instead of reactive, before a brand would have to react on an already listed fake item, the item would be removed and the seller’s account deactivated before the sale takes place.

At this moment Project Zero is available to eligible brands in the U.S., UK, France, Italy, Spain, Germany, Japan, India, Mexico, Canada, Australia, Brazil, the United Arab Emirates, Turkey, Singapore, the Kingdom of Saudi Arabia, Sweden, and the Netherlands.

But since we are talking about Project Zero, we have to mention another optional service - product serialization.
This service will allow Amazon to confirm the authenticity of every single branded item purchased on the platform. Serialization provides a unique code combination for each manufactured item, marked on products during the manufacturing process. When a customer makes an order, Amazon scans this code and verifies, whether the purchased item is authentic or not. If it’s not, Amazon blocks this purchase before it reaches the customer.
Product serialization is currently available in the U.S., Canada, Italy, France, Germany, Spain, UK, India, Australia, and Japan. 

And while Project Zero enrollment itself is free, brands that use the product serialization service will incur a cost between $0.01 and $0.05 per unit, based on volume, Amazon notes.

As usual, the effect of using these new sophisticated tools will not be known for a while, and, in our experience, we can expect to see Amazon’s artificial intelligence blaming innocent sellers for items that are not counterfeit.  As usual, we are always here to help you.  Submit your case, call, chat or email us 24 hours a day, 7 days a week.

Comments are closed.

    RSS Feed

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    January 2023
    December 2022
    August 2022
    June 2022
    January 2022
    October 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    July 2019

    RSS Feed

CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
AU: +61 2 7908 2785
FR: +33485880430
UK: +44 20 3608 1613
Asia: +852 5803 6406
نتحدث العربية ​
Türkçe konuşuyoruz

Nous parlons français 🇫🇷
Мы говорим по русски 🇷🇺
Se habla español​ 🇪🇸
我們說中文​ 🇨🇳
​Wir sprechen Deutsch

SERVICES:

Amazon Appeals
​Inauthentic Item Suspensions
Multiple/ Related Account Suspensions
​Amazon Verification Suspensions
Forged or Manipulated Documentation
Amazon Restricted Product Appeals
KDP and ACX Termination Appeals
Merch by Amazon Termination Appeals
Amazon Drop Shipping Policy Appeals
Amazon Brand Registry Support
Walmart Suspension Appeal
eBay Suspension Appeals
Etsy Suspension Appeals
Amazon Hijacker Removal Service
Amazon Review Manipulation Suspension Appeals
Amazon Sales Rank Manipulation Appeals
Amazon Variation Abuse Appeals
Amazon Safety Suspension Appeals
Amazon Sales Velocity Appeals
Amazon ODR Suspension Appeals
Intellectual Property (IP) Law
Fraud or Illegal Activity
Hacked Account
Listing Hijackers
Intellectual Property Lawyers
Amazon Arbitration
Settle Amazon TRO Cases
Settle Proposition 65 Cases

PAYMENTS:

We accept payments from all major credit cards and also by ACH transfer through BlueSnap. Our purchase currency is US Dollar (USD). Payments made through our site are secure.  ​
Payment Options
See our reviews on Picture

AS REPORTED IN:

Picture
Picture
Picture
Picture
Copyright © 2025 AMZ Sellers Attorney ® All Rights Reserved. Privacy Policy
Photos from thedailyenglishshow, Tony Webster, EpicTop10.com, willbuckner, Ben Baligad, osseous, andreboeni, EpicTop10.com, Tony Webster, wuestenigel (CC BY 2.0), wuestenigel (CC BY 2.0), Tony Webster, ThoroughlyReviewed, wuestenigel
  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy