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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Amazon Guidance to Sellers on Customer Condition Complaints Misses the Boat—Again

12/7/2020

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​Amazon recently, in an attempt to help third-party FBA sellers avoid customer condition complaints, gave some gratuitous advice that sellers find to be incomplete and, indeed, irresponsible.  Condition complaints, which often spill over into inauthentic complaints, due to customers receiving items that were not in the condition they expected, can often be solved by implementing programs to quality control inventory intake, order fulfillment, and packing your FBA inventory to send to fulfillment centers.  However, there is a lot of mishandling within Amazon warehouses that these new guidelines do not account for.

This new guidelines, which can be found at: https://sellercentral.amazon.com/forums/t/new-guidance-to-help-you-prevent-product-condition-issues/730127 provide, in part:
  • Describe your products accurately and select the correct listing condition according to Amazon’s Condition Guidelines. This will ensure that there is no confusion about what the customer should expect to receive.
  • Improve your quality control processes and inspect your products regularly to ensure that they match the description in your listing and function as expected. Work with your supplier to identify issues and areas for improvement.
  • Implement packaging improvements to prevent minor damage during storage and shipping, keeping in mind the unique features of your products.

While following these guidelines are a good practice, and we have written them into many of our plans of action, according to Ina Steiner at Ecommerce Bytes, following the announcement, sellers complained that FBA itself was to blame for many of the condition complaints.  While a seller used to be able to have products returned directly to them to decide whether they were resellable, now FBA decides this themselves, and often put products that have been opened and returned back on the shelves, which may be damaged or scratched. 
​
What was also not mentioned in the article was the fact that FBA packaging procedures are not adequately quality controlled. Anyone who has ordered anything from Amazon has received, from time to time, a poorly packaged item with a flimsy outer-box that is poorly wrapped with tape. One can have the impression that the Amazon employee who dispatched the order was either drunk or did it in haste because of time constraints, or simply did not care. 

Sellers have suggested having more control over the return process and not allowing FBA employees to make the determination of whether an item is saleable or not and this is an excellent suggestion. More supervision over Amazon warehouse employees and possibly higher pay to increase worker morale is another.

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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy