Amazon is set to revolutionize the shopping experience with the launch of Inspire, a new feature that combines short-form videos and photos similar to TikTok and Instagram. Inspire aims to attract consumers' attention by allowing them to explore products and ideas while shopping from content created by influencers, brands, and fellow customers. This feature is designed to drive sales on Amazon.com by drawing users away from other platforms like TikTok, where brands directly market to consumers.
Initially rolling out to select US customers in early December, Inspire will become widely available in the following months. The new feature follows Amazon's earlier experiments with a TikTok-like shopping feed in its app, with a dedicated navigation button at the bottom of the Amazon mobile app. In the current version, users can access the Inspire feed by tapping a light bulb icon.
To begin using Inspire, customers will open the Amazon Shopping app and tap the Inspire icon. They will then choose from over 20 interests, such as makeup, skincare, pets, gaming, plants, hiking, and interior design, to personalize their feed. While focusing on short-form video content, Inspire also supports photos, making it a hybrid between TikTok and Instagram. Users can "like" content by double-tapping on the screen, and the vertical video feed allows for easy scrolling through the content.
Small buttons at the bottom of the window link to products on Amazon, allowing users to quickly access product details, make purchases, or add items to a list. As users engage with the content and "like" items, Inspire will learn more about their interests and customize the feed accordingly. Amazon plans to introduce more shoppable features and additional in-app functionality to enhance the Inspire experience in the future.
Oliver Messenger, Amazon Shopping Director, highlighted the company's focus on making shopping easy and fun with the launch of Inspire. The platform will enable Amazon customers to connect with shoppable content from influencers, other customers, and a wide range of brands. A selection of Amazon Influencers, including Mae Badiyan and Practically Pursia, will post on Inspire and earn money from customer purchases through the Amazon Influencer Program.
Brands can also post on Inspire, including vendors and sellers enrolled in Amazon's Brand Registry with an active Brand Store. Amazon has a history of experimenting with popular social media formats to engage shoppers, such as Pinterest-inspired Interesting Finds, Instagram clone Amazon Spark, and livestream shopping with Amazon Live. However, Inspire's success will depend on whether it can deliver on factors like engagement, learning, and entertainment, which drive users to social media platforms.
Amazon Inspire is currently available only on the Amazon mobile app for iOS and Android, with initial access for select customers.
How to Post Compelling A+ Content
Creating the best A+ content on Amazon can help your products stand out, improve conversion rates, and increase customer satisfaction. A+ content, formerly known as Enhanced Brand Content, allows brand owners to showcase their products using rich media elements like images, videos, and detailed text. Here are some tips to create the best A+ content for your Amazon product listings:
By following these tips and best practices, you can create compelling A+ content on Amazon that showcases your products, engages potential customers, and ultimately drives more sales.
Amazon Sellers Attorney, Ltd.
9350 Wilshire Blvd. suite 203
Beverly Hills, CA 90212
Nous parlons français 🇫🇷
Мы говорим по русски 🇷🇺
Se habla español 🇪🇸
Inauthentic Item Suspensions
Multiple/ Related Account Suspensions
Amazon Verification Suspensions
Forged or Manipulated Documentation
Defending Buyer Complaints
Plan to Prevent Suspension
Intellectual Property (IP) Law
Fraud or Illegal Activity
We accept payments from all major credit cards and also by ACH transfer through Stripe. Our purchase currency is US Dollar (USD). Payments made through our site are secure.