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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Amazon's Lack of Transparency Leads Sellers to Black Hat Solutions

8/17/2020

 
Black Hat on the Floor
Despite changes in their agreement with third-party sellers, Amazon.com continues to suspend accounts without notice and often without stating a reason. This has fueled a cottage industry of sales of inside investigative reports gained from bribing Amazon employees. Sellers whose businesses have been crushed, many times by Amazon’s arbitrary account closure decisions, made algorithmically by its artificial intelligence, are buying the reports online at a 3 to 400% markup.
Amazon.com Inc. (AMZN) announced in August that, as a result of its change of its Business Solutions Agreement with third-party sellers, in response to pressure from Germany, it was changing the way it dealt with seller suspensions. This news was taken well by Amazon sellers, who have long complained that Amazon not only suspends sellers without notice, but, many times, conceals the reasons or provides a false reason for the suspension. However, despite the welcome news, more than thirty days after the effective changes in the agreement, Amazon is still closing accounts without notice as usual, and seems to be relying on the “escape clause” that allows it to terminate an account immediately if determines the seller conduct has exposed them to third-party liability, such as counterfeit sales.  ​

Amazon sellers resort to bribery to keep businesses alive

As reported by the Wall Street Journal last year, confidential inside information has been leaked to the outside as a result of bribery of Amazon employees. The secrecy surrounding account suspensions has led to a cottage industry of the sale of critical and confidential reports of Amazon investigators and their managers to sellers. 

​According to a recent article in Business Insider, Sellers and Seller Consultants still report Amazon is suspending seller accounts without notice, despite the provision that future suspensions would be preceded by a thirty-day notice and an explanation of the reasons behind the seller account deactivation or a seven-day notice in serious cases of material breach.  

Amazon claims the notice clauses only apply to account cancellations, not initial suspensions. To sellers, there is virtually no difference between the two. An initial suspension can last for days and even months and can kill your entire business.  

Because most suspensions are the result of algorithmic decisions made by Amazon’s artificial intelligence, and the overburdened and underpaid human resources reacting to those robotic decisions have neither the time nor the experience to deal with them, it often results in an arbitrary and unjust result.  

The solution? Some have taken advantage of the fact that Amazon pays their employees so poorly, for as little as $100, if you have a Chinese connection, you can buy the Amazon investigative reports which will tell you exactly why your account has been shut down, and, often, it will reveal instructions to Amazon employees by managers “not to reinstate” or to give a reason for suspension that has nothing to do with the actual suspension. No Chinese connection? No problem. For a 300 to 400 percent markup, you can buy the report online from a website popular for assisting Amazon sellers.

Amazon’s treatment of its sellers has resulted in a federal investigation of its methods

The Washington Post, owned by Amazon founder and CEO Jeff Bezos, has reported that Amazon, who recently boasted it is spending $15 billion this year on tools to help its 2.5 million third party sellers, is stepping on their backs to benefit itself, without regard for the consumers it claims to favor. These sellers make up the bulk of the E-Tailer’s profit margin and are responsible for $42.7 billion in 2018 sales; a number that keeps growing. But sellers argue their fees just keep going up as Amazon takes a bigger piece of the pie. This, combined with recent changes in collection of sales state tax, they feel like little more than Amazon employees themselves. Worse yet, when they have a problem and seek help from Amazon, the company turns a deaf ear. Sellers find they have nobody to talk to at the company, and their emails are either ignored or answered by form templates that do not embrace their problem. Now, to talk to a live person who is not a minimum wage employee, outsourced from a third-world country, you have to pay Amazon $5,000 per month for an account manager.

The Federal Trade Commission has been listening to complaints from third-party sellers, but their focus has been on unfair competition. The FTC is looking at how Amazon manipulates competition by favoring big brands, by using third-party seller’s sales data to compete against those same sellers in its marketplace, and by giving better search and browse positions to sellers who choose Amazon to store and fulfill orders for their products (FBA) and those who pay thousands per month in pay per click (PPC) advertising.  

Amazon has restructured the way retail consumers shop. It has also benefited many third-party sellers; many of whom were mom and pop stores and could not have dreamed of reaching the audience of customers they do now. With almost 40% of all Internet sales, retailers cannot ignore it. Whether it will provide a fair environment for its sellers, however, remains to be seen.

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AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy