Amazon has announced changes to its daily budgeting policy for Sponsored Ads. These changes will allow sellers to spend up to 100% more than their average daily budget on any given day. This means that sellers will be able to take advantage of high-traffic days and boost their visibility to more shoppers.
The new daily budgeting policy will go into effect on May 25, 2023. Sellers can choose to enable the new policy by going to the Settings tab in the Amazon Ads console and selecting the Daily Budgeting option.
Here are some of the benefits of the new daily budgeting policy:
However, there are also some potential drawbacks to the new daily budgeting policy:
How to Prepare for the Changes
Here are a few things that sellers can do to prepare for the changes to the daily budgeting policy:
The changes to the daily budgeting policy for Sponsored Ads are a significant development for sellers. By enabling the new policy, sellers can increase their visibility and improve their campaign performance. However, sellers need to be aware of the potential drawbacks before they make the change.
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