Amazon Sponsored Ads Daily Budgeting Policy Changes – May 25, 2023

Amazon has announced changes to its daily budgeting policy for Sponsored Ads. These changes will allow sellers to spend up to 100% more than their average daily budget on any given day. This means that sellers will be able to take advantage of high-traffic days and boost their visibility to more shoppers.
The new daily budgeting policy will go into effect on May 25, 2023. Sellers can choose to enable the new policy by going to the Settings tab in the Amazon Ads console and selecting the Daily Budgeting option.
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​Here are some of the benefits of the new daily budgeting policy:

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• Increased visibility: Sellers will be able to reach more shoppers by spending more on high-traffic days.
• Improved performance: The new policy can help sellers to improve their campaign performance by allowing them to adjust their budgets more flexibly.
• More control: Sellers will have more control over their budgets and will be able to allocate their spending more strategically.

​However, there are also some potential drawbacks to the new daily budgeting policy:

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• Increased costs: Sellers may see an increase in their costs if they spend more on high-traffic days.
• Overspending: Sellers need to be careful not to overspend their budgets.
• Unpredictability: The new policy can make it more difficult to predict how much a campaign will cost.

Overall, the new daily budgeting policy can be a valuable tool for sellers who want to increase their visibility and improve their campaign performance. However, sellers need to be aware of the potential drawbacks before they enable the new policy.

​How to Prepare for the Changes

Here are a few things that sellers can do to prepare for the changes to the daily budgeting policy:

• Review your budgets: Sellers should review their budgets to make sure that they are comfortable with the potential increase in spending.
• Set alerts: Sellers can set alerts to be notified when their budgets are approaching their limits.
• Monitor your performance: Sellers should monitor their campaign performance closely to make sure that they are not overspending.
• Add negative keywords: Sellers should monitor the search terms they are being charged for on a regular basis and add appropriate negative keywords.

By taking these steps, sellers can minimize the potential risks associated with the new daily budgeting policy and continue to grow their businesses.

Conclusion

The changes to the daily budgeting policy for Sponsored Ads are a significant development for sellers. By enabling the new policy, sellers can increase their visibility and improve their campaign performance. However, sellers need to be aware of the potential drawbacks before they make the change.