According to sources cited by Business Insider, Amazon claims the notice clauses only apply to account cancellations, not initial suspensions. To sellers, there is virtually no difference between the two. An initial suspension can last for days and even months and can kill your entire business.
Because most suspensions are the result of algorithmic decisions made by Amazon’s artificial intelligence, and the overburdened and underpaid human resources reacting to those robotic decisions have neither the time nor the experience to deal with them, it often results in an arbitrary and unjust result.
Therefore, we always counsel clients they must be proactive with all policy warnings. If you sit on them and do nothing until Account Health sends you a message that you have 72 hours to file a plan of action, you are as good as suspended at that point. The best practice is to address every policy warning or policy violation notice with a plan of action immediately.
As always, we are always here to help you with any question as you attempt to navigate the often profitable but sometimes treacherous waters of the Amazon marketplace.