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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Amazon's Return Policy and the Impact on Sellers

4/11/2023

 
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Amazon's return policy has long been a selling point for the platform, offering customers the convenience of easy returns and free shipping. However, the policy is also having a significant impact on some sellers, who are being suspended for what Amazon deems as excessive returns.
Amazon's Return Policy
Amazon's return policy allows customers to return most items within 30 days of receipt for a full refund, including shipping costs. Items that are damaged or defective can be returned for up to 90 days. Amazon's policy also offers free return shipping on many items, making it easy and convenient for customers to return products they are not satisfied with.
In addition to the standard return policy, Amazon also offers the A-to-Z Guarantee, which provides additional protection for customers who purchase from third-party sellers on the platform. The A-to-Z Guarantee offers customers a refund for items that are not received or not as described, and also covers instances of fraud or defective items.
Impact on Sellers
While Amazon's return policy has been a selling point for the platform, it is also having a significant impact on some sellers. In recent years, Amazon has been cracking down on what it deems as excessive returns, suspending sellers who it believes are abusing the return policy.
Sellers who are suspended for excessive returns are typically notified by Amazon via email, and the suspension can be temporary or permanent. This can have a significant impact on the seller's business, as their products will be removed from the platform, and they will be unable to generate sales until their account is reinstated.
While Amazon does not disclose specific metrics or thresholds for excessive returns, sellers who receive high rates of returns relative to their sales volume are more likely to be flagged for potential abuse. Additionally, sellers who receive a high number of A-to-Z claims are also at risk of suspension.
Some sellers have reported that they were suspended despite following Amazon's policies and guidelines, and that the suspension was unfair or unjustified. In these cases, sellers may need to appeal the suspension and provide evidence to support their case.
Tips for Sellers
To avoid suspension for excessive returns, sellers can take several steps to ensure that they are complying with Amazon's policies and guidelines:
  1. Provide accurate and detailed product descriptions: Providing accurate and detailed product descriptions can help reduce the likelihood of returns and customer complaints.
  2. Monitor customer feedback and respond promptly: Monitoring customer feedback and responding promptly to any complaints or issues can help resolve problems before they escalate and lead to returns.
  3. Offer excellent customer service: Providing excellent customer service can help build trust with customers and reduce the likelihood of returns.
  4. Use high-quality images: Using high-quality images can help ensure that customers have a clear understanding of what they are purchasing and reduce the likelihood of returns.
  5. Consider offering a warranty or guarantee: Offering a warranty or guarantee can help reassure customers and reduce the likelihood of returns.
  6. Monitor return rates and A-to-Z claims: Monitoring return rates and A-to-Z claims can help identify potential issues before they lead to suspension.
  7. Understand Amazon's policies and guidelines: Understanding Amazon's policies and guidelines is crucial for ensuring compliance and avoiding suspension.
Conclusion
Amazon's return policy has been a selling point for the platform, offering customers the convenience of easy returns and free shipping. However, it is also having a significant impact on some sellers, who are being suspended for what Amazon deems as excessive returns. To avoid suspension, sellers should provide accurate and detailed product descriptions, monitor customer feedback and respond promptly, offer excellent customer service, use high-quality images, consider offering a warranty or guarantee, monitor return rates and A-to-Z claims, and understand Amazon's policies.  Amazon Sellers Attorney is here for Amazon sellers, 24 hours a day, seven days a week, offering free consultation to help sellers navigate the complicated Amazon Appeals Process and maintain good seller account health.  Don't hesitate to call on us if you need help.

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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy