Amazon continually introduces new programs and tools to enhance the selling experience and profitability of vendors on its platform. One such initiative is Amazon's Brand Referral Bonus program. This blog post will provide a detailed overview of the program, its benefits, and practical tips on how to maximize your earnings from it.
Understanding Amazon's Brand Referral Bonus Program
Launched in 2021, the Brand Referral Bonus program is designed to reward Amazon sellers for driving external traffic to their Amazon listings. The program offers a bonus that averages 10% of product sales driven by the seller’s traffic. The bonus is calculated as a percentage of the total sales price (excluding taxes, gift wrap charges, and shipping or service charges) and is in addition to any other Amazon selling fees.
Amazon uses a non-last click attribution model for this program, which means that Amazon attributes the sale to your marketing efforts if a customer clicked your marketing link within 14 days before purchase, even if they interacted with other marketing activities after clicking your link.
The Benefits of the Brand Referral Bonus Program
Maximizing Profits from the Brand Referral Bonus Program
Amazon’s Brand Referral Bonus program presents a significant opportunity for vendors to increase their profits. By effectively driving external traffic to Amazon, vendors can take advantage of the bonus while also enhancing their overall marketing ROI. Like any strategy, success with the Brand Referral Bonus program requires planning, optimization, and continuous analysis. With the right approach, this program can become a lucrative part of your Amazon selling strategy.
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