Changes to Amazon Brand Registry

If you have been frustrated waiting up to one year for your trademark to be registered, relief is in sight.  Amazon has changed its brand registration policy.  Now, instead of submitting an application to the Brand Registry after your trademark has been registered with the USPTO, you can submit it after you have applied for the trademark, using your application serial number.

A trademark application is not something you should try to do yourself.  An expert should be consulted, who will search your potential mark and advise if you have a chance at registration or not.  A professional can also respond to office actions from the USPTO and otherwise save an application which is initially refused.
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If your mark is accepted by Amazon’s Brand Registry during the application process, it will not retain its status with the registry unless it has been officially registered with the USPTO, which is a long process.  We can help you with this.  For further information, see our trademark page.