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Amazon Sellers Blog

Changes to Amazon Brand Registry

2/17/2021

 
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If you have been frustrated waiting up to one year for your trademark to be registered, relief is in sight.  Amazon has changed its brand registration policy.  Now, instead of submitting an application to the Brand Registry after your trademark has been registered with the USPTO, you can submit it after you have applied for the trademark, using your application serial number.

A trademark application is not something you should try to do yourself.  An expert should be consulted, who will search your potential mark and advise if you have a chance at registration or not.  A professional can also respond to office actions from the USPTO and otherwise save an application which is initially refused.
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If your mark is accepted by Amazon’s Brand Registry during the application process, it will not retain its status with the registry unless it has been officially registered with the USPTO, which is a long process.  We can help you with this.  For further information, see our intellectual property law and trademark page at: https://www.amazonsellers.attorney/ip-law-for-amazon-sellers.html

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  • Submit a case
  • Amazon Sellers Lawyer Services
    • Amazon Appeals >
      • Inauthentic Item Suspensions
      • Multiple/Related Suspensions
      • Amazon Verification Suspensions
      • KDP, ACX and Amazon by Merch Appeals
      • Forged or Manipulated Documentation
      • Reinstating ASIN
      • Fraud or Illegal Activity
      • Hacked Account
      • How to Open a Second Amazon Seller Account
    • Trademark Registration and Amazon Brand Registry Support
    • Intellectual Property (IP) Law for Amazon Sellers
    • Listing Hijackers
  • About
  • Amazon Sellers Lawyer Reviews
  • Amazon Sellers Blog 2023
  • Prevent Suspension with Free Appeals
  • Ebay, Walmart, Twitter Suspensions