Statistics prove those false counterfeit complaints from brands against Amazon sellers are often groundless and created specifically to impose higher prices on consumers.
However, immediately, your account is suspended and you need to prove that the product you sell is authentic and those complaints are counterfeit. And that's where the play between the Amazon Seller Performance Team and the rights owner begins. And the time to remember your Sellers’ rights as well.
Due to our latest experience with such cases, complaints are processed by the Amazon office in India, but in reality, they want YOU to resolve all issues with the rights owner yourself, which of course gives too much power to the complainant. The Brand (or, the rights owner) decides on their own if they will withdraw their complaint or not.
And you surely want to resolve this issue as soon as possible, as your particular ASIN is suspended, or even all of them, but at the end of the day, a counterfeit complaint freezes your funds, damages your business reputation, and affects your income and future sales.
Your #1 action, if you are 100% sure that your product is genuine, is to contact the rights owner and make them take back the complaint – that’s the best possible solution. In order to do that, you must have invoices as a proof for the brand and Amazon as well, and an authorization letter if applicable. Ideal documentation is your power!
Sellers who receive a counterfeit complaint can always appeal themselves and contact the rights owners directly. However, If you wish to have your business issues handled correctly by the professionals, contact us at [email protected]