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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

Embracing the New Wave: Understanding Amazon's Email Marketing Feature Rollout for Registered Brands

5/22/2023

 
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​Embracing the New Wave: Understanding Amazon's Email Marketing Feature Rollout for Registered Brands

​Email marketing has been a significant tool in the digital marketing landscape, providing brands with a way to connect directly with customers. Now, Amazon is bringing this tool to its platform by rolling out the Manage Your Customer Engagements Tool, or MYCE, for more brands. This tool allows brands to send custom marketing emails directly to Amazon customers, marking a significant shift in how brands can interact with their customers on Amazon.

​A New Era for Amazon Brands

Amazon has been gradually rolling out their MYCE tool to more brands over the past year. Initially launched in beta in the latter half of the previous year, the tool has started to go into wider availability. This expansion of the tool's availability signals Amazon's recognition of the importance of direct customer engagement and the role that email marketing can play in enhancing it​.

​How Does the MYCE Tool Work?

​With the MYCE tool, brands can send targeted emails to customers who have chosen to follow their brand on Amazon. These emails can contain a range of content, from promotional offers to product updates. One crucial aspect to remember is that Amazon maintains control over who receives these emails, ensuring they only go to customers who have shown interest in the brand and opted into communications.

​Benefits of the MYCE Tool

​The MYCE tool brings several benefits to brands on Amazon:
Customer Retention: Email marketing is a powerful tool for customer retention. By sending regular updates and offers, brands can keep their products at the top of customers' minds, increasing the chances of repeat purchases.
Brand Awareness: Through the MYCE tool, brands can share their story and increase brand awareness among their customers.
Sales Promotion: Brands can use this tool to promote sales, discounts, or special offers to their followers.
Product Launches: The MYCE tool can also be used to announce new product launches, ensuring that the brand's followers are the first to know.

​How to Make the Most of the MYCE Tool?

  1. Know Your Audience: The MYCE tool allows you to engage with customers who have shown interest in your brand. Use this to your advantage by tailoring your emails to this audience.
  2. Create Valuable Content: Make sure that your emails provide value to your customers. This could be in the form of exclusive discounts, early access to new products, or useful information related to your products.
  3. Consistent Communication: Keep your brand at the top of customers' minds by sending consistent emails. However, be careful not to overdo it, as this could lead to customers unsubscribing.
  4. Monitor and Adjust: Use Amazon's engagement metrics to monitor the success of your emails and adjust your strategy as necessary.

​Conclusion

The rollout of Amazon's MYCE tool marks an exciting new era for brands on the platform. By taking advantage of this tool, brands can strengthen their relationship with their customers, increase brand awareness, and ultimately drive more sales. As with any marketing strategy, success with the MYCE tool will require a thorough understanding of your audience and a commitment to providing valuable content.

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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy