Five Steps to Avoid an Amazon Seller Account Suspension

Amazon provides a massive marketplace with enormous potential for sellers worldwide. But it also operates under stringent regulations, ensuring the platform maintains its reputation for quality and integrity. Failure to comply can lead to an Amazon seller account suspension or even deactivation pursuant to BSA section 3, turning the opportunity of a lifetime into a logistical nightmare. Fortunately, measures can be taken to prevent this from happening. Here are five steps you can follow to avoid having your Amazon seller account suspended or deactivated.

​1. Understand Amazon's Seller Policies and Guidelines

The first step in avoiding an Amazon seller account suspension is understanding Amazon's policies and guidelines. Amazon expects its sellers to comply with its rules, such as the Business Solutions Agreement (BSA). Failure to do so can lead to your account getting suspended or deactivated. Take the time to read and understand the BSA, particularly section 3, which outlines the specific actions that can lead to account suspension or deactivation. The more familiar you are with these rules, the less likely you are to inadvertently violate them.

​2. Maintain High Performance Standards

Amazon measures sellers' performance based on a variety of metrics. These include the Order Defect Rate (ODR), the Pre-fulfillment Cancel Rate (PCR), and the Late Shipment Rate (LSR). Consistently poor performance can trigger an Amazon seller account suspension. Therefore, ensure your operations are efficient and customer-focused. Monitor these metrics regularly to identify and resolve any issues promptly.

​3. Prioritize Customer Satisfaction

Amazon prides itself on being customer-centric. So, keeping your customers happy is a crucial step in avoiding an Amazon seller account suspension. Always strive to provide high-quality products, respond promptly to customer inquiries, and address complaints in a professional and satisfactory manner. Positive feedback not only helps you avoid account suspension but also improves your seller rating, which can attract more customers.

​4. Avoid Counterfeit and Prohibited Listings

Listing counterfeit products or items prohibited by Amazon is a surefire way to get your Amazon seller account suspended. Only list items that you have a legal right to sell, and ensure they meet Amazon's product quality standards. Regularly audit your product listings for any potential issues. This includes making sure that your product descriptions and images accurately represent what you're selling.

​5. Be Proactive in Addressing Account Health Notifications

Amazon provides sellers with Account Health notifications, which alert sellers to potential problems that could lead to suspension or deactivation. Be proactive in addressing these notifications. If you receive one, don't ignore it—take immediate action to rectify the situation. This will not only help you avoid suspension but also demonstrate to Amazon that you're serious about maintaining high standards as a seller.


While these steps significantly reduce the risk of having your Amazon seller account suspended or deactivated, there may still be instances when Amazon suspends your account. If you find yourself in such a predicament, Amazon Sellers Attorney can be an invaluable resource.

​How an Amazon Sellers Attorney Can Help

An Amazon Sellers Attorney can provide expert guidance on how to restore a suspended or deactivated Amazon seller account. They understand Amazon's complex system and the steps needed to reinstate an account. They can help you craft an effective appeal letter, providing the necessary documentation and demonstrating your commitment to rectify any issues.


Moreover, if your account is deactivated pursuant to BSA section 3, an Amazon Sellers Attorney can help you understand the specific reasons for the deactivation and what you can do to address them. They can work with you to develop a Plan of Action (POA) to present to Amazon, showing how you will correct the issues and avoid similar problems in the future.
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In conclusion, while getting your Amazon seller account suspended or deactivated can be a distressing experience, it is avoidable by adhering to Amazon's policies and maintaining high performance standards. In the unfortunate event that your account does get suspended or deactivated, remember, it's not the end of the road. With the right approach and guidance from an Amazon Sellers Attorney, you can potentially recover your account and return to business.


Remember, prevention is always better than cure. By following the steps outlined in this article, you can significantly reduce the risk of account suspension and keep your Amazon selling journey on track. However, should a suspension occur, don't hesitate to seek the expertise of Amazon Sellers Attorney to aid in reinstating your account.
Selling on Amazon offers limitless opportunities. Treat it as a professional business, and it can become a successful venture. Happy Selling!