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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

How to Sell Successfully on Amazon

8/18/2020

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Amazon Seller Box
Amazon, just like any other business, is a structure, which works by certain rules. Understanding the system and the way it works allows you to control all of these processes, making your business more successful step-by-step, every day. Your success is a benefit to Amazon as well and playing a fair game within their framework of rules is possible if you use the right tools.  For that, here are some tips to bring success to your business and provide with non-stop sales.
  • ​Help your customer find YOU
Just imagine the number of sellers on Amazon – it’s huge and all over the world, hundreds of thousands of your competitors are searching for the way to be unique and to be there, on top of the list, in order to be seen first! This motivates, right? Be a fan of your product, but have a clear picture in your head of your potential customer, his or her desires, his or her ideal product, that YOU will present! This will help you generate your product name, description, packaging, which will differ exactly YOU from anybody else. Catching your potential customer’s attention is the point you need to think about before even opening an account. 
  • Verification process
It seems very easy: to open an account, to pay a monthly fee and create listings, but even before your account is active, you need to go through so-called “verification process”, which Amazon takes very seriously. In order to go through it successfully, make sure the registered information on your account matches exactly the information on the documentation provided: name, address, telephone number, email address. In simple words, you have to prove to Amazon’s Seller Performance Team, that your business is legal and that you are a real person (not a fraud) with a physical address. Don’t try to open an account with an address in a country where you are not actually located. That is the mistake of most sellers who fail this process.
  • Be Clear
When you go shopping, all you want is to clearly understand what this product is, how it works, etc. But when it comes to your “baby”, you cannot stop this fountain, you start giving as much as possible information to impress the customer. Above all, remember, what a customer wants is to have a clear understanding of the product. Concentrate on the descriptions on your detail pages because it is your “salesperson”, and must convey the proper key words, description and images to give the customer a clear understanding of your product, so that first “click” will be yours. 
  • Design your product page
We all fall in love with first appearances. Be professional here. Make your page create a ” WOW” effect for your product. Use good quality pictures, showing your product from all sides, and allowing your customer to imagine it in his or her own hands, as if he or she were in a department store.
  • Use Amazon tools 
Be prepared to wait until you start receiving benefits from your seller account. Unless you present an absolutely unique product, imagine yourself in a field full of flowers. There is a great variety of the same product: size, color, etc. (depending on the product), but the are some tools that help new sellers to promote their brand, like Amazon Enhanced Branded Content and Amazon Advertising. To develop an Amazon brand and get access to Amazon’s brand registry, you will need a registered trademark, and that is where having a good intellectual property attorney will help.
  • Be professional
Work with reliable suppliers to be sure, that you sell only genuine goods, have your legitimate invoices always on file in case Amazon asks for them, be responsible with all documentation. Imagine that you are always under the watchful eye of an auditor. Proper documentation of your products and sources will make your business powerful.
  • Listings up to Terms 
When you start selling, keep an eye on your listings and always set them up in the way Amazon requires. Take a look at Amazon’s detail page requirements and pay attention to Seller Prohibited practice. 
  • Track all of the changes in Amazon policies! 
This is important for absolutely all sellers on the platform: new ones and experienced as well. Being always aware of the policies, guidelines and restriction changes allows you to prevent your account from any violations and suspensions in advance!
  • Provide excellent customer service
Even though we live in times where it’s getting more and more efficient to shop online, it’s good to know, that your purchase is being handled by a real human being; that if there is a problem – it will be solved, if there is a question – it will be answered. This way, with very purchase you can acquire a life-long customer. 
  • Know your inventory
When we talk about sales, you have to be aware of all details involved in this process. The same is true with online markets. While one hand is adding the listings, the other is checking these items in stock, their expiration dates, and product and packaging quality. You need to be interested in the customer from the time you pack the product all the way until he or she receives your product. The click “to buy” doesn’t mean an overall success. You must follow through.
  • Consider complaints seriously
The worst thing you can do about complaints is to ignore them. Review all complaints in detail and reply to the customer, sympathize with his negative experience (even if it is not your fault) and try to comfort him.  Don't argue with your customers.  We ALL read comments before we make a purchase. So, your target here is to comfort the customer and turn even the negative complaint into your success. Future buyers will see that you (your brand) treat each customer with responsiveness and respect.
  • Don’t make moves that will cripple your business 
Such crucial actions may be: 
* Trying to open a second account or share your account details with a third-party.
* Writing counterfeit complains to blacklist your competitors
* Manipulation with sales ranks using promotions, coupons, etc…
* Breaking Amazon Fair Pricing Policy by setting higher prices over the standard marketplace price or bundling items.

We are always there for you in order to protect your account from any types of suspensions and prevent any possible deactivation of your seller account or ASIN. We now have available to every seller our new Amazon Suspension Prevention Service With Free Appeals - https://www.amazonsellers.attorney/amazon-suspension-prevention-plan
If you have any questions about the plan, don’t hesitate to contact us right away by [email protected] or enter 24/7 chat with our consultant online.
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AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy