AMZ SELLERS ATTORNEY®
  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy

Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

How to use kits and bundles to increase AOV

5/11/2023

 
Picture
The ultimate goal of any eCommerce businesses is to maximize their revenue and growth, and increasing their average order value (AOV) is imperative to achieve that. Although there are many options to do so, businesses should look in particular into kits and bundles as a potentially fruitful investment. 
​

To convince you of this strategy’s viability, we’ll discuss five proven strategies on how to use kits and bundles to increase AOV. By the end of this article, you’ll be more confident in your ability to leverage this type of offering to boost the AOV for your eCommerce business.

How kits and bundles can strengthen AOV

Average order value is a critical metric for eCommerce success; it’s the average amount of money people spend on each purchase at your online store. It’s calculated by dividing your total revenue by the number of orders placed during a specific period. Increasing your AOV can lead to higher revenue and profits for your business — and kits and bundles are designed to do just that.

By grouping products together, customers can buy multiple items at once, which increases the overall amount of the purchase. Kits and bundles also provide a convenient way for shoppers to score related items in a single transaction, saving them time and effort.
​

Customize kits and bundles

To create enticing kits and bundles, you must understand your customers’ preferences and needs. You can gather this information by analyzing consumer data, conducting surveys, or using other market research techniques to tailor your offerings and tempt shoppers. For example, look at customers’ purchase history for ideas, or customize offerings for different consumer segments. 

Tailored kits and bundles personalize the shopping experience, which increases customer satisfaction. They also encourage shoppers to purchase more items in a single transaction by displaying related, relevant products or reminding them of other things they need. Additionally, the value and convenience they provide serve to increase brand loyalty. 

Offer exclusive discounts ​

Customers are always on the hunt for good deals, so offering discounts incentivizes them to purchase more items. Deals on kits and bundles especially can move inventory quickly, making them a smart tactic to push seasonal or slow-moving products.

You want to give a discount that's attractive enough to entice customers to buy, but not so large that it significantly cuts into your earnings. To determine an appropriate percentage, consider factors such as the cost of goods sold, the popularity of the product, and your business’s overall profit margins.

Then, you need to promote your discounts effectively so shoppers take advantage of them. Use social media advertising, email marketing campaigns, and targeted promotions on your website to spread the word. Additionally, induce a sense of urgency around the offer by putting a time limit or some other restriction on it to further incentivize customers to act.

Add extra items ​

Picture
Receiving more products for the same price can be the final push shoppers need to make the purchase. Further, adding extra items can introduce them to new products they may not have considered before.

Rather than throwing in random objects though, consider which products will provide the most value to your customers. Some strategic additions include complementary items that pair well with the main product, new releases you want to promote, or items with high profit margins. It's also important to review the overall cost of the extra items so they don't eat into your profit margins.

To introduce new products in kits or bundles effectively, offer a discount or provide additional information about the item's features and benefits. This is also a rich opportunity to gather customer feedback on the new release to improve it and make it more appealing to future shoppers. 

Run limited-time offers and promotions

Time limits invoke a sense of urgency in customers, encouraging them to make a purchase before the deal expires. Additionally, they help move inventory quickly, especially seasonal and slow-moving products.

You can run a variety of limited-time promotions for your kits and bundles, such as: 
  • A percentage discount 
  • A free gift or extra item with the purchase of a kit or bundle 
  • Flash sales, where discounts are only available for a brief period of time 

Analyze your profit margins and the popularity of the product before launching limited-time deals.

Leverage multiple marketing channels to maximize the visibility of your offers, like social media advertising, email marketing campaigns, and targeted promotions on your website. Clearly communicate the terms and conditions of the promotion as well, including the expiration date and any exclusions, to avoid misunderstandings and returns. 

​Employ upselling and cross-selling techniques

Upselling and cross-selling are common eCommerce tactics that encourage customers to purchase additional products along with their kit or bundle. With upselling, you offer a higher-priced upgrade or improved version of the original product, while cross-selling pushes complementary or related items.

To apply these techniques to kits and bundles, consider which products complement or enhance the original product. For example, if you sell a camera kit, you might offer a higher-priced camera model as an upsell. Alternatively, you could cross-sell accessories such as a camera bag or tripod. It's important to offer items that provide value to the customer and are relevant to the original product.

Upselling and cross-selling provide several benefits to eCommerce businesses, including: 
  • Increase AOV by encouraging customers to purchase additional products 
  • Move inventory quickly, especially for slow-moving products 
  • Build customer loyalty by providing a personalized shopping experience and recommending relevant products ​

​Wrapping up — Boost your AOV with smart product combos

Introducing kits and bundles into your eCommerce business is a powerful strategy to increase your AOV and secure more sales. Their implied savings and tailored offerings are highly attractive to shoppers, making them a solid investment for your business. 

By incorporating the strategies outlined in this article, you’ll provide noteworthy value to your customers and encourage them to make larger purchases. Analyze the needs and preferences of your buyers and widely promote your kits and bundles across your various channels for the greatest efficacy — and an impressive AOV.

​

About The Author

Picture
Tom Wicky
Co-Founder / CEO
MyFBAPrep
https://www.linkedin.com/in/tomwicky/

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience.  He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network.  He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon.  He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children. 

​


Comments are closed.

    RSS Feed

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    January 2023
    December 2022
    August 2022
    June 2022
    January 2022
    October 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    July 2019

    RSS Feed

CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
AU: +61 2 7908 2785
FR: +33485880430
UK: +44 20 3608 1613
Asia: +852 5803 6406
نتحدث العربية ​
Türkçe konuşuyoruz

Nous parlons français 🇫🇷
Мы говорим по русски 🇷🇺
Se habla español​ 🇪🇸
我們說中文​ 🇨🇳
​Wir sprechen Deutsch

SERVICES:

Amazon Appeals
​Inauthentic Item Suspensions
Multiple/ Related Account Suspensions
​Amazon Verification Suspensions
Forged or Manipulated Documentation
Amazon Restricted Product Appeals
KDP and ACX Termination Appeals
Merch by Amazon Termination Appeals
Amazon Drop Shipping Policy Appeals
Amazon Brand Registry Support
Walmart Suspension Appeal
eBay Suspension Appeals
Etsy Suspension Appeals
Amazon Hijacker Removal Service
Amazon Review Manipulation Suspension Appeals
Amazon Sales Rank Manipulation Appeals
Amazon Variation Abuse Appeals
Amazon Safety Suspension Appeals
Amazon Sales Velocity Appeals
Amazon ODR Suspension Appeals
Intellectual Property (IP) Law
Fraud or Illegal Activity
Hacked Account
Listing Hijackers
Intellectual Property Lawyers
Amazon Arbitration
Settle Amazon TRO Cases
Settle Proposition 65 Cases

PAYMENTS:

We accept payments from all major credit cards and also by ACH transfer through BlueSnap. Our purchase currency is US Dollar (USD). Payments made through our site are secure.  ​
Payment Options
See our reviews on Picture

AS REPORTED IN:

Picture
Picture
Picture
Picture
Copyright © 2025 AMZ Sellers Attorney ® All Rights Reserved. Privacy Policy
Photos from thedailyenglishshow, Tony Webster, EpicTop10.com, willbuckner, Ben Baligad, osseous, andreboeni, EpicTop10.com, Tony Webster, wuestenigel (CC BY 2.0), wuestenigel (CC BY 2.0), Tony Webster, ThoroughlyReviewed, wuestenigel
  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy