What is MAP?
MAP or Minimum Advertised Pricing is when a manufacturer tells its distributors and retailers that they cannot advertise the products in their inventory for less than what the manufacturer says. On Amazon.com, this means that you cannot list the price you want to offer customers, also known as “vertical agreements”.
What is the Effect of MAP on Amazon?
Amazon does not enforce MAP. However, brand owners will try to get around this by making intellectual property complaints, which can lead to Amazon account enforcement and possible Amazon seller account suspension. In many cases, we can negotiate with the brand owners making the complaint and keep your account safe. In other cases, as with large brands, we may counsel you that it is just too risky to oppose them.
Please call us , chat with us on our main page or email us for a free consultation if you have any questions about MAP enforcement.