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AMZ Sellers Attorney® Blog: 2025/2026 Marketplace News, Suspensions & Policy Alerts

This blog is written for Amazon, Walmart, Etsy, eBay and TikTok Shop sellers who need clear, attorney-reviewed guidance on account suspensions, policy updates, intellectual property disputes, brand protection, and arbitration.

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New Requirements for Amazon Sellers of Supplements

12/26/2020

 
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​If you are a “supplements” seller, then this article is for you! From the beginning of December, Amazon has attacked supplements sellers, asking to provide more supporting documentation about their products.

New requirements for sales of supplements on Amazon

To all sellers of supplements, we would highly recommend to get familiar with these requirements directly on Amazon:
  • Food Supplements;
  • Dietary Supplements.

New re-approval process for existing sellers

But for existing sellers, successfully doing their business, sometimes there is no time to read about all of Amazon’s changes in policy. This means, that even though you, as a seller, have already passed through the approval process and have provided before all necessary for Amazon documentation for your product, now you would need to do it again in order to prove compliance requirements.

In other words, if you sell food or dietary supplements, Amazon might ask to update the documents anytime to ensure that products are compliant with local laws and safe for customers.

The task for Amazon is huge and also understandable, though the procedure is frustrating; listings are deactivated, it takes time to obtain all necessary documentation for each product, and there are additional expenses because Amazon now asks for additional certifications from independent laboratoris. But remember, that you do not sell pencils or picture frames. You sell Supplements and if you passed your approval a long time ago, it’s necessary now to renew your right to offer the health products to customers.

New requirements for selling supplements on Amazon

If you received a notification from Amazon to update the compliance documents, be ready to provide:

1. Certification of Analysis (COA) and/or MSDS – for every product separately and up-to-date
  • Must contain lot number and manufacture date
  • Expiration date must not be in the past (documents with dates in the past will not be reviewed)
  • Includes the name and address of the manufacturer or distributor
  • Must be issued by an ISO 17025 certified laboratory
  • CoA issued within the last six months
  • CoA must contain quantitative analysis to support the active ingredient concentration as claimed on supplement facts panel
  • Must include product name
 
2. Product Packaging Picture (PPP)
  • A clear image of (1) supplemental or nutritional fact panel, and (2) ingredient list
  • Must contain name and address of the manufacturer.
  • Must include product name
 
​3. Letter of Guarantee from Manufacturer (LoG)
  • LoG must contain complete product name as listed on label
  • LoG must contain an assurance that the product is manufactured under current Good Manufacturing Practices
  • LoG must contain an assurance that only lawful and safe, as defined in section 402 (f) of the FD&C Act, ingredients are utilized
  • LoG must contain an assurance that concentration of active ingredient(s) as stated on the label and labeling is safe for consumption
 
Supplements sellers are already facing this new procedure and retain our services to resolve the issue fast and less painful and avoid suspensions of listings. We highly recommend to turn to professionals, when it comes to saving your account or your listings.  We are always there for you.

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AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
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  • 4.9 ⭐⭐⭐⭐⭐ A+ BBB | AMZ Sellers Attorney®
  • Consultation
  • News
  • Services
    • Amazon Appeal Process and Reinstatement >
      • Suspension Risk Scanner
      • Which service is best for fast Amazon account reinstatement?
      • Amazon Unsuitable Inventory Investigation Appeals
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Intellectual Property Infringement
      • Amazon Related Account Appeals
      • Amazon Restricted Product Appeals
      • Best KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Appeal Amazon Verification Suspension
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Account Suspended? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • Amazon TRO Defense & Frozen Funds Release | AMZ Sellers Attorney® (4.9★)
    • Best Amazon Proposition 65 Lawyers Release Frozen Funds | AMZ Sellers Attorney®
    • Best Amazon Arbitration Lawyer – Recover Frozen Funds
    • Best Amazon Brand Registry and Brand Protection Lawyer >
      • Firms that handle Amazon account suspensions for brand sellers
      • Brand Registry & IP Readiness Checker
    • Best Expert E-Commerce Lawyers
    • Best E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Best Amazon Patent Lawyers & E-Commerce Patent Attorneys Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Best Amazon APEX Lawyers
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
      • Patent and IP Coverage Checker for E Commerce Sellers
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  • Reviews
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