Safeguarding Your Brand: Filing an Intellectual Property Infringement Report on Amazon

For brand owners selling on Amazon, the threat of intellectual property infringement is a significant concern. When unauthorized sellers hijack listings, it can harm your brand's reputation, sales, and customer trust. To combat this issue, Amazon provides a process for filing intellectual property infringement reports. Moreover, partnering with an Amazon sellers attorney can provide invaluable expertise and support in protecting your brand from hijackers. In this article, we will explore the steps involved in filing an infringement report and how an attorney can assist sellers in dealing with listing hijacking.

​Recognizing Listing Hijacking:

Listing hijacking occurs when unauthorized sellers exploit your brand's product listings by selling counterfeit or unauthorized versions of your products. It is essential to monitor your listings regularly and look for signs of hijacking, such as unauthorized sellers offering your products at lower prices or poor product quality.

​Gathering Evidence:

Before filing an infringement report, it's crucial to gather evidence that proves your ownership of the intellectual property rights and establishes the infringement. This evidence may include trademark registrations, product images, packaging details, test buys, and purchase invoices.

​Filing an Intellectual Property Infringement Report on Amazon:

​Amazon offers a dedicated platform for reporting intellectual property infringement. The process typically involves submitting a detailed report with information such as your brand name, trademark details, ASINs affected by the infringement, and evidence of the unauthorized use.

​Working with an Amazon Sellers Attorney:

An experienced Amazon sellers attorney can be instrumental in handling listing hijacking cases. They can assist in the following ways:

a. Legal Expertise: Attorneys specialized in intellectual property law understand the intricacies of trademark and copyright infringement. They can analyze the evidence, assess the strength of your case, and advise on the most effective course of action.

b. Drafting Cease and Desist Notices: Attorneys can draft and send legally sound cease and desist notices to the unauthorized sellers, demanding that they stop selling your products and remove their listings. These notices often carry more weight when sent by a professional attorney.

c. Filing and Managing Complaints: Attorneys can navigate Amazon's intellectual property complaint system and handle the entire process on your behalf. This includes submitting evidence, following up with Amazon, and ensuring the appropriate action is taken against the infringing sellers.

d. Legal Action: In cases where cease and desist notices and complaints do not resolve the issue, an attorney can advise on pursuing further legal action, such as filing a lawsuit for trademark or copyright infringement

Continuous Monitoring and Enforcement:

Listing hijacking is an ongoing challenge. Infringers will come back, sometimes as different sellers.  An Amazon sellers attorney can assist in implementing strategies for continuous monitoring, detecting new instances of infringement, and taking swift legal action when necessary.  That is why our listing hijacker removal service offers three months of maintenance for free.

Conclusion

Filing an intellectual property infringement report on Amazon is an essential step in protecting your brand from listing hijacking. By gathering evidence, submitting a detailed report, and working with an experienced Amazon sellers attorney, you can increase your chances of successfully combating infringement and maintaining control over your listings. An attorney's legal expertise and support can help safeguard your brand's reputation and ensure a fair marketplace for your products on Amazon.  If you are plagued by listing hijackers, call us today or submit your case for a free consultation.