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By Patrick Young
It’s the most wonderful time of the year, and not just for those celebrating, but for small business owners. To get ready, learn how to maximize your marketing efforts and get shoppers buzzing about your store. Don’t know how? This article has you covered, presented by Amazon Sellers Attorney, Ltd.
Set the Tone with Your Logo
Your logo is the face of your business. What do you want it to say to customers? Capture the essence of your business and build brand recognition with a well-designed logo. There’s no need to spend a fortune to have this done - there are lots of online logo makers that offer low-cost logo creation. You won’t miss out on anything with the wide selection of styles you can create.
Use the Power of Memes
Memes are a popular way to communicate on social media, and they can be an effective tool for promoting your business during the holiday season. While some memes are simply funny or relatable, others can be used to deliver a more serious message. For example, you could create a meme that highlights the importance of supporting small businesses during the holidays. Or, you could create a holiday-themed meme that promotes your special holiday products or deals. Here’s the best part: you can use free online tools to help you create memes in minutes. Try the best meme generator for yourself and see how easy it is! However, you choose to use them, memes can be a fun and effective way to reach potential customers on social media.
Upgrade Your Marketing With Content Writing
Blog posts, social media campaigns, and a plethora of other types of content are great to connect with customers, but who has time to do that much writing? Professional content writing takes the work out of your hands and gives it to efficient, skilled writers who will utilize SEO keywords to get your products or services higher up in search results.
The best part? These services are actually relatively affordable, offering businesses the opportunity to get high-quality written content without needing to spend an arm and a leg or hours producing it. Finally, content writing allows you to get consistency, especially if you choose to use the same writer repeatedly instead of placing your writing needs on multiple employees with different writing styles, specialties, and so on. Consider finding freelance writers on job boards or using content agencies.
Marketing Your Products with TikTok
Know what other freelancers to consider? TikTok marketers or agencies. TikTok has quickly swept the nation with users all over the world finding the social media platform their ideal place to share more about themselves. Featuring nothing but short videos, TikTok allows users to connect with millions of people across the globe, and you can do the same thing for your business.
Remember that the primary demographic on TikTok is younger individuals who are looking for something visually stimulating. So, wearing some of your clothing items while performing the newest dance craze or showing consumers how to use your products will all go over well as long as you are putting them to music and looking engaged.
Another idea is partnering with local influencers or charities to create compelling TikTok content and getting exposure to new audiences. TikTok agencies can usually create a solid engagement strategy for you, so if you don’t know how to start, find a reputable professional on a job board like Upwork.
Get Last-Minute Shoppers
Send holiday messages to your last-minute regulars through text messages and emails. A lot of people let the big shopping days (Cyber Monday and Black Friday) pass them by, but you can take advantage of this by sending them a friendly reminder about what exactly you are offering them this holiday season as well as an incentive to shop with you.
For example, your customers might be clamoring for those new knives you’ve had since October, but they don’t think they can afford them. Luckily, you’re offering a 20% off coupon for the next 72 hours before Christmas. This allows your customers to get the knife set they’re wanting as well as any other Christmas gifts they want at a discount right before the holiday.
In your promotional emails and texts, be sure to include your holiday store hours or the last day in order to receive them by Christmas. Consider offering free shipping or rush options to appeal to these customers.
Don’t miss out on the opportunity to boost your business this holiday season. Follow our tips and start seeing the customers streaming in, and hopefully returning for years to come. See what works well for your business and repeat it next year along with some fresh ideas. The key is to keep mixing it up and appeal to what your customers really want.
Amazon Sellers Attorney, Ltd. can help your business re-active its Amazon Business account in the event of a suspension. Get in touch today to learn how we can help you!