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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Supply Chain by Amazon: A Help or Hindrance for Third Party Sellers?

9/12/2023

 
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Amazon has one of the most complex and efficient supply chains in the world. It uses a variety of technologies and techniques to ensure that products are delivered to customers quickly and accurately. This has made Amazon a leader in e-commerce, and it has also benefited third party sellers who sell their products on Amazon.

What is Supply Chain by Amazon?

With Supply Chain by Amazon, Amazon will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and deliver directly to customers—all without sellers having to worry about managing their supply chain. Supply Chain by Amazon  services include:
​
  • Fulfilment by Amazon (FBA): Amazon stores, picks, packs, and ships sellers' products to customers.
  • Global Logistics Network (GLN): Amazon provides shipping services to sellers who want to ship their products directly to customers.
  • Inventory Management Service (IMS): Amazon helps sellers track their inventory levels and manage their inventory.
  • Shipping Services: Amazon provides a variety of shipping services to sellers, including Prime Shipping, 2-day shipping, and standard shipping.

How Supply Chain by Amazon Can Help Amazon Sellers

Supply Chain by Amazon can offer many benefits to third party sellers, including:
  • Faster shipping: Amazon's vast network of fulfillment centers and delivery partners allows sellers to offer fast shipping to customers. This can give sellers a competitive advantage over sellers who use their own shipping methods.
  • Lower shipping costs: Amazon's shipping rates are often lower than the rates offered by other shipping carriers. This can save sellers money on shipping costs, which can improve their profit margins.
  • More accurate inventory management: Amazon's inventory management system helps sellers to track their inventory levels in real time. This can help sellers to avoid stockouts and overstocks, which can improve customer satisfaction and reduce costs.
  • Better customer service: Amazon's customer service team is available 24/7 to help customers with any problems they may have. This can help sellers to improve their customer satisfaction ratings, which can lead to more sales.

Potential Drawbacks for Amazon Sellers

While SC by Amazon can offer many benefits to third party sellers, there are also some potential drawbacks. Here are a few examples:
  • Higher fees: Amazon charges sellers fees for using its supply chain services. These fees can be a significant expense for sellers, especially for sellers who sell high-volume products.
  • Less control: When sellers use SC by Amazon, they give up some control over their inventory and shipping. This can be a problem for sellers who need to be able to ship products quickly or who need to control their inventory levels precisely.
  • Competition: Amazon is a major competitor to third party sellers. In fact, they refer to their sellers as "competitors." By offering its own supply chain services, Amazon can make it more difficult for third party sellers to compete.

Parting Thoughts

Overall, SC by Amazon can be a valuable tool for third party sellers. However, it is important to be aware of the potential drawbacks before using these services. Sellers should carefully weigh the benefits and drawbacks before deciding whether or not to use SC by Amazon.

In addition to the potential drawbacks mentioned above, there are a few other things that third party sellers should keep in mind when using SC by Amazon:
  • Amazon's terms and conditions: Amazon has strict terms and conditions for sellers who use its supply chain services. Sellers must carefully read and understand these terms before using the services.
  • Amazon's policies: Amazon also has a variety of policies that affect sellers who use its supply chain services. Sellers should be familiar with these policies to avoid any problems.
  • Amazon's fees: Amazon's fees for its supply chain services can vary depending on the products being sold and the volume of sales. Sellers should carefully calculate these fees before using the services.
By being aware of the potential drawbacks and risks, third party sellers can use SC by Amazon to their advantage and improve their business.

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​Kenneth Eade, Esq. (licensed state of CA)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy