The INFORM Consumers Act: What Amazon Sellers Need to Know

The INFORM Consumers Act (ICA) is a new law that was passed in the United States in 2022. The ICA is designed to protect consumers from counterfeit and other illegal products that are sold online. The law requires online marketplaces, such as Amazon, to collect and verify certain information from high-volume third-party sellers. This information includes the seller's name, address, tax identification number, and contact information.
The ICA goes into effect on June 27, 2023. Amazon sellers who meet the following criteria will be considered high-volume sellers and will be required to provide the information listed above:

• Have sold more than $5,000 in products in a calendar year
• Have sold more than 200 products in a calendar year

Amazon sellers who do not provide the required information by the deadline will have their selling accounts suspended.

The ICA is a significant new regulation for Amazon sellers. However, there are a few things that sellers can do to prepare for the new law. First, sellers should make sure that they have all of the required information on file. Second, sellers should review their Amazon seller account settings to make sure that they are in compliance with the ICA. Finally, sellers should be aware of the penalties for non-compliance.
The ICA is a positive step for consumer protection. However, it is important for Amazon sellers to be aware of the new requirements and to take steps to comply with the law.

​How the ICA Will Impact Amazon Sellers

​The INFORM Consumers Act will have a significant impact on Amazon sellers. The law will require sellers to provide more information to Amazon, which will make it more difficult for counterfeiters and other illegal sellers to operate on the platform. The ICA will also make it easier for consumers to identify and report suspicious sellers.
​
The ICA is a positive development for Amazon sellers who are committed to selling authentic products. The law will help to create a more trusted marketplace for consumers and will make it easier for legitimate sellers to compete.

​Here are some of the specific impacts of the ICA on Amazon sellers:

​

• Increased compliance requirements: The ICA will require sellers to provide more information to Amazon, including their name, address, tax identification number, and contact information. This will increase the compliance burden for sellers, but it will also help to protect consumers from counterfeit and other illegal products.
• Increased transparency: The ICA will require Amazon to make certain information about sellers publicly available, such as their name, address, and contact information. This will increase transparency for consumers and make it easier for them to identify and report suspicious sellers.
• Improved seller verification: The ICA will require Amazon to verify the identity and information of sellers. This will help to prevent counterfeiters and other illegal sellers from operating on the platform.

Key Takeaways

Overall, the INFORM Consumers Act is a positive development for Amazon sellers and consumers. The law will help to create a more trusted marketplace and make it easier for legitimate sellers to compete.  Typically, they will require sellers to verify their telephone numbers and will send a postcard to verify their physical address.  If sellers get into trouble with verification suspensions, they can call Amazon Sellers Attorney for a free consultation.