Mastering Amazon’s Multiple and Related Accounts Policy in 2025
Updated on February 28, 2025 | By AMZ Sellers Attorney®
Introduction: Navigating Amazon’s Seller Landscape
For Amazon sellers, the marketplace offers immense opportunities through platforms like Amazon FBA, but it’s governed by strict policies that demand compliance. One of the most intricate is Amazon’s Multiple and Related Accounts Policy, designed to maintain customer satisfaction and prevent fraud detection issues like counterfeit goods or listing hijacking. Missteps here can lead to account suspension, threatening your business address, inventory management, and seller privileges. This 2025 guide explores the policy’s nuances, identifies suspension triggers like shared IP addresses or ASIN violations, and provides proven appeal strategies to ensure account reinstatement.
What is Amazon’s Multiple and Related Accounts Policy?
Amazon’s policy regulates how sellers manage multiple accounts within Seller Central to uphold marketplace integrity. It aims to stop prohibited creation of duplicate accounts that bypass performance metrics, such as order defect rate or shipping deadlines, often linked to policy violations like intellectual property infringements or inauthentic complaints. While sellers no longer need advance permission for a second account—provided there’s a legitimate business need—any change, like updating a bank account or billing address, triggers a data match review. If Amazon detects related accounts, especially those tied to a prior account deactivation, suspension risks escalate.
Key Points:
- Sellers can open additional accounts for business partners or unique product lines without prior approval.
- Data points like credit card details or wireless network usage are scrutinized for connections.
- A related account suspension can occur if linked to a non-compliant or previously suspended account.
Triggers for Amazon Related Account Suspensions
Amazon’s sophisticated system flags linked accounts using various indicators, often catching legitimate sellers off-guard. Understanding these triggers is crucial for prevention tips and maintaining good standing:
- Reactivation Attempts: Creating a new account to sidestep a suspension notice from a deactivated account.
- Failed Verifications: Submitting incomplete documentation during verification, leading to account denial.
- Shared Data: Using identical business addresses, IP addresses, or devices across accounts.
- API Access Issues: Granting third-party service access to entities with revoked credentials.
- Access Patterns: Logging in from locations tied to suspended accounts, like a virtual assistant’s network.
- Product Overlaps: Selling similar products with matching descriptions, hinting at account linkage.
For example, if two accounts share a shipping times log or supplier delays report, Amazon might flag them as related, risking suspension issues even without intent to deceive.
Steps to Appeal a Related Account Suspension
A suspension notice for related accounts can disrupt your customer feedback loop and revenue. However, a well-executed appeal process can lead to resolution and reinstatement. Here’s how:
- Analyze the Root Cause: Review Amazon’s notification to pinpoint suspension reasons—whether it’s trademark infringement or shared information.
- Compile Evidence: Gather documentation proving separation, like unique business licenses, financial records, or network usage logs.
- Draft a Plan of Action (POA): Write a compelling appeal letter detailing compliance steps, addressing ASIN violations or hijacking concerns, and outlining prevention measures.
- Submit via Seller Central: Follow Amazon’s guidelines precisely to submit your appeal, ensuring all evidence aligns with policy compliance.
- Monitor Progress: Track account health metrics and respond promptly to any follow-up queries.
Caution: Avoid opening a new account post-suspension—Amazon’s fraud detection will likely link it, worsening your situation with further related account deactivation.
Why Professional Help Matters
Navigating suspension issues, especially those tied to former business partners or complex data points, demands expertise. Amateur appeals often fail due to weak evidence or misunderstanding of Amazon policy intricacies like intellectual property violations or inauthentic goods claims.
AMZ Sellers Attorney® specializes in turning account health crises into victories. Our services include:
- Comprehensive Review: In-depth analysis of your suspension to craft tailored appeal strategies.
- Documentation Support: Assistance in gathering robust evidence, from shipping deadlines records to unique credit card details.
- Professional POA: Expertly written appeal letters that address root causes and ensure compliance.
- Ongoing Assistance: Continuous support, including escalation if Amazon’s initial response is unfavorable.
With over 274 positive reviews, a 24-hour average resolution time, and transparent pricing ($2300–$3500), we deliver results that safeguard your product listings and seller performance.
Facing a suspension? Contact AMZ Sellers Attorney® for a free consultation and restore your Amazon seller account today.
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