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​So, you're thinking about starting an ecommerce business? Congratulations! This is an exciting time. The ecommerce industry is booming, and there's never been a better time to get started.
 
But where do you begin? There are many moving parts to launching an ecommerce business, and it can be overwhelming. In this blog post, we'll give you a rundown of the best tools and practices for starting your ecommerce business off on the right foot.

It's essential to start your ecommerce business on a solid legal footing, meaning you will need to handle several legal steps early in the process. For example, consider establishing an LLC to protect your personal assets if your business is sued or incurs debt. An LLC can also yield tax flexibility and other benefits.
 
Other legal steps to consider include:
 
●      Applying for an Employer Identification Number (EIN) from the IRS
●      Registering your business with your state
●      Obtaining any necessary licenses and permits
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​Your brand is what sets you apart from the competition and will prove integral to your business's success. So, take your time developing a strong, unique brand identity. This includes creating a professional logo, choosing a color scheme, and developing a style guide. Some of the most popular branding tools on the market include:
 
●      Canva
●      Adobe Creative Suite
●      LogoMaker
●      DesignMantic
●      Squarespace Logo
 
Once your branding is nailed down, it's time to build your website. You'll need to choose the right ecommerce platform and select a theme that matches your brand. If you're not a developer, don't worry. Many user-friendly platforms (e.g., Shopify, Squarespace, WooCommerce, etc.) make it easy to create a beautiful and functional online store.

​One of the most important things you'll need to do when starting your ecommerce business is to create a marketing plan. After all, what's the point of having a great product if no one knows about it? There are a lot of different marketing channels you can explore, but two of the most effective for ecommerce businesses are email drip campaigns and pay-per-click (PPC) advertising.
Email Drip CampaignsEmail drip campaigns are a great way to nurture leads and build relationships with potential customers. You can set up automatic emails that go out at specific intervals (e.g., once a week, every other week, etc.), and each email can include valuable content like coupons, product recommendations, or even just helpful information about your industry.
PPC AdvertisingPPC advertising, on the other hand, is an excellent way to drive targeted traffic to your website. With PPC ads, you only pay when someone clicks on your ad, so it's a cost-effective way to get in front of potential customers who are already interested in what you have to offer.
 
Here are some of the best tools available for email drip campaigns and PPC advertising:
 
●      MailChimp: This popular email marketing tool makes it easy to set up and automate your email drip campaigns.
●      Google Ads: Google Ads is one of the most popular PPC advertising platforms, and for good reason — it's effective and user-friendly.
●      Bing Ads: Another excellent option for PPC advertising, Bing Ads can be a great way to reach potential customers who are using a different search engine than Google.

​Starting an ecommerce business may require finding a larger home that is suitable. When looking for the right space, you will have to consider factors such as the size and layout of rooms, access to utilities, and special requirements that may be necessary for specific businesses. Make sure the home has enough space to set up office furniture and supplies — not just ample storage but also room for any inventory, employees, or partners that may come together later on.
 
If purchasing a new home isn’t in your budget, there are nearly 1,000 homes available for rent in the LA area. And some listings offer virtual tours so you won’t be required to visit every property you’re interested in.

Starting an ecommerce business is a big undertaking, but it's also a very exciting time. There are a lot of tools and resources available to help you get started, and we've listed some of the best ones here. If you need to expand your home space, look into an affordable rental. We hope this blog post has been helpful, and we wish you the best of luck in all your future endeavors!
 
If your Amazon seller’s account has been deactivated or suspended, trust the legal experts at Amazon Sellers Attorney with your appeal. They also provide trademark registration and arbitration services.
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If you are reading this article in time, we have already saved you thousands if not hundreds of thousands of dollars in sales.  These are the most common mistakes we have seen being made by Amazon sellers which result in Amazon seller account deactivation.  If you did not catch this in time, don't worry.  Amazon Sellers Attorney can help you reinstate your suspended or deactivated Amazon Seller Account.  We are not the cheapest Amazon Appeal Service, but we are the best, and you get what you pay for.  Once we take a case, we never give up so long as there is still a chance, and we are always here for you.

.There are many articles and advertisements out there touting how easy it is to start a drop shipping business on Amazon.  Yes, it can be very easy.  You don't need a warehouse, you don't need to lay out initial capital on inventory.  Win-win all around, right?  

Wrong!  Most Amazon drop shipping businesses are based on drop shipping items directly from other online retailers.  This is strictly against Amazon's drop shipping policy and you will get caught once one of your customers receives an order in a Walmart box.  Drop Shipping on Amazon requires you to be the one whose name is on the packaging and shipping labels, not someone else's.  If you are even thinking about drop shipping on Amazon, please read our article here which summarizes the requirements: ​https://www.amazonsellers.attorney/blog/amazons-new-drop-shipping-policy-and-what-it-means-to-amazon-sellerswww.amazonsellers.attorney/blog/amazons-new-drop-shipping-policy-and-what-it-means-to-amazon-sellers

Would you trust your business to a total stranger?  That is what you are doing when you hire a manager to manage your Amazon seller account.  Anyone whom you do not have direct supervision over will likely get you into trouble.  It may sound easy when you see the advertisements for virtual assistants who can give you a turn-key selling operation on Amazon, but most of the time, this is not true.  A person who doesn't have a stake in your business will cut corners and that will cost you more in the long run.  We have seen virtual assistants and third-party managers put Amazon seller accounts into deactivation by running drop shipping against Amazon's policies, using fake tracking numbers, getting Amazon sellers busted for having related accounts, and many other tragedies.  When faced with a decision whether to hire a third-party consultant to run your business on Amazon, the answer should be no.

If anyone offers you an easy way out, it is usually the wrong way.  This is true of so-called Amazon brand ungating services.  To become approved to sell certain brands on Amazon, you must buy a minimum of product and get an invoice that satisfies Amazon's standards for invoices.  A brand ungating service will claim to shortcut this for you and just sell you the invoice.  But beware!  These invoices are fake and will result in your seller account deactivation.  Read more details about Amazon ungating services here.

Many Amazon sellers decide to take the easy way out and buy invoices when they are requested by Amazon to authenticate products or supply chains.  Do not ever do this.  These invoices are fake and will result in the deactivation of your account.  If you have receipts or invoices that do not satisfy Amazon's standards, do not ever alter them to try to pass the standards.  You will be caught.  Amazon has very sophisticated systems that will catch any slight alteration of documents.  It is better to fess up and deliver the actual genuine invoices or receipts you have.  Read more about Amazon's standards for invoices here.

For more information on common mistakes that Amazon sellers make which result in Amazon seller accounts being deactivated, please see our video.  In any event, we are always here to help you either prevent suspension of your Amazon seller account, or an Amazon Appeal to reinstate your deactivated seller account.  Do not hesitate to call or chat with us, 24 hours a day, for a free consultation with our Amazon Appeal Experts.  We are always here for you.

​Running an ecommerce business from home can be an exciting and flexible way to earn a living. Beyond offering greater autonomy over your work, running a home-based business comes with unlimited earning potential! At AMZ Sellers Attorney, we know that ecommerce can be very lucrative. In this article, we’ll discuss some of the benefits of running an ecommerce business as well as some best practices to help you get started!

​Compared with many other business models, a home-based ecommerce business comes with many advantages. One of the major benefits of running a business from home is low overhead costs for expenses like rent, utilities, and insurance. This flexible business model also makes it easy to work from anywhere and set your own hours, which can be particularly appealing if you have other commitments in your life. Plus, you get to avoid the stress and frustration of commuting to and from an office every day!

​While business cards are typically associated with local businesses operating out of physical storefronts, business cards can be useful for ecommerce store owners as well. This is because business cards serve as a tangible reminder of your business. They’re perfect for networking, leaving at local businesses, and including in packages you ship to customers. Business cards will also convey a sense of credibility and professionalism! You can try this online business card maker to create your own business cards. Just choose a premade template and customize it with your own images, text, fonts, and color schemes.

​Choosing a business structure is one of the most important steps involved in launching a business. Your business structure will determine your legal and tax obligations, level of personal liability, ongoing maintenance responsibilities, and growth potential! LLCs are a popular choice for small businesses. They offer personal liability protection, management flexibility, and tax savings. Plus, they’re easy to set up! At AMZ Sellers Attorney we can set up your LLC in any state in no time at all, at a reasonable cost to you.

​Before you start producing advertisements for your new business, create a sales and marketing plan. This will help you define your target audience, develop an effective marketing strategy, set sales goals, and establish a marketing budget. You’ll also want to think about how you’re going to track and measure your results. For example, tools like Google Analytics can help you keep track of website traffic and sales, while customer feedback will offer insight into your customer service quality.

Providing high-quality customer service is essential for ecommerce businesses. Good customer service helps build trust, encourages positive word-of-mouth promotion, improves customer retention, and reduces negative reviews. Shopify suggests providing your customers with a variety of communication channels such as email and social media. Just make sure your team can handle the scope of your customer service strategy. Providing self-service options is a great way to supplement customer service and reduce the amount of time your team spends responding to customer inquiries.
 
Starting a home-based ecommerce business can be a lucrative and fulfilling venture. By creating a sales and marketing plan, choosing the right business structure, and providing top-tier customer service, you can position yourself for success and differentiate your business in a crowded market. Business cards can also be helpful for marketing and networking with potential business partners. By following these best practices, you can launch and grow a thriving ecommerce business from home!
 
Do you sell products on Amazon? AMZ Sellers Attorney offers a variety of services and resources for Amazon sellers, including Amazon appeals for deactivated or suspended sellers' accounts. Fill out our contact form to reach out and receive a free case evaluation!
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By Patrick Young

It’s the most wonderful time of the year, and not just for those celebrating, but for small business owners. To get ready, learn how to maximize your marketing efforts and get shoppers buzzing about your store. Don’t know how? This article has you covered, presented by Amazon Sellers Attorney, Ltd.

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​Your logo is the face of your business. What do you want it to say to customers? Capture the essence of your business and build brand recognition with a well-designed logo. There’s no need to spend a fortune to have this done - there are lots of online logo makers that offer low-cost logo creation. You won’t miss out on anything with the wide selection of styles you can create.

​Memes are a popular way to communicate on social media, and they can be an effective tool for promoting your business during the holiday season. While some memes are simply funny or relatable, others can be used to deliver a more serious message. For example, you could create a meme that highlights the importance of supporting small businesses during the holidays. Or, you could create a holiday-themed meme that promotes your special holiday products or deals. Here’s the best part: you can use free online tools to help you create memes in minutes. Try the best meme generator for yourself and see how easy it is! However, you choose to use them, memes can be a fun and effective way to reach potential customers on social media.
 

Blog posts, social media campaigns, and a plethora of other types of content are great to connect with customers, but who has time to do that much writing? Professional content writing takes the work out of your hands and gives it to efficient, skilled writers who will utilize SEO keywords to get your products or services higher up in search results.
The best part? These services are actually relatively affordable, offering businesses the opportunity to get high-quality written content without needing to spend an arm and a leg or hours producing it. Finally, content writing allows you to get consistency, especially if you choose to use the same writer repeatedly instead of placing your writing needs on multiple employees with different writing styles, specialties, and so on.  Consider finding freelance writers on job boards or using content agencies.

​Know what other freelancers to consider? TikTok marketers or agencies. TikTok has quickly swept the nation with users all over the world finding the social media platform their ideal place to share more about themselves. Featuring nothing but short videos, TikTok allows users to connect with millions of people across the globe, and you can do the same thing for your business.
Remember that the primary demographic on TikTok is younger individuals who are looking for something visually stimulating. So, wearing some of your clothing items while performing the newest dance craze or showing consumers how to use your products will all go over well as long as you are putting them to music and looking engaged.

​Another idea is partnering with local influencers or charities to create compelling TikTok content and getting exposure to new audiences. TikTok agencies can usually create a solid engagement strategy for you, so if you don’t know how to start, find a reputable professional on a job board like Upwork.

​Send holiday messages to your last-minute regulars through text messages and emails. A lot of people let the big shopping days (Cyber Monday and Black Friday) pass them by, but you can take advantage of this by sending them a friendly reminder about what exactly you are offering them this holiday season as well as an incentive to shop with you.
 
For example, your customers might be clamoring for those new knives you’ve had since October, but they don’t think they can afford them. Luckily, you’re offering a 20% off coupon for the next 72 hours before Christmas. This allows your customers to get the knife set they’re wanting as well as any other Christmas gifts they want at a discount right before the holiday.
In your promotional emails and texts, be sure to include your holiday store hours or the last day in order to receive them by Christmas. Consider offering free shipping or rush options to appeal to these customers.

Don’t miss out on the opportunity to boost your business this holiday season. Follow our tips and start seeing the customers streaming in, and hopefully returning for years to come. See what works well for your business and repeat it next year along with some fresh ideas. The key is to keep mixing it up and appeal to what your customers really want.
 
Amazon Sellers Attorney, Ltd. can help your business re-active its Amazon Business account in the event of a suspension. Get in touch today to learn how we can help you!
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The lawyers and consultants at Amazon Sellers Attorney, Ltd  know how to write winning Amazon appeals and plans of action to reinstate Amazon seller accounts and ASINs and now offer our expertise to you. Contact us today to learn more! +1 888-806-2440

If you’re thinking about starting an e-commerce store, you’re probably focused on everything from your product to your fulfillment process to how you’ll get the word out about your business. But no matter how great your site looks or how incredible your products are, you won’t succeed unless you can get first-time customers to return to your store again and again. So here are five tips from Amazon Sellers Attorney to help you turn first-time customers into loyal shoppers.
 
A Sales and Marketing Plan
 
Create a sales and marketing plan to help ensure the success of your e-commerce business. You can make better decisions about your product or service if you know more about your potential clients and competition. Not only will you be able to make better marketing decisions, but high-quality market research can also assist your company in obtaining finance.
 
As a part of your marketing strategy, be sure to incorporate easy-to-use tech tools to make your brand stand out. For example, memes are ever more popular and an effective way to go viral, so look for a meme creator to generate your own memes to use on your website and your social media channels. Keep in mind that a meme generator adds text to graphics, allowing you to customize your message in often entertaining ways. You can add your photos, catchy phrases, and even animation, all within a few easy steps and within minutes.
 
A Website
 
Mobile phones have overtaken desktop browsing as the most popular way of searching for products, with 72.9% of people using phones while shopping according to Oberlo. Ensure your e-commerce site is mobile-friendly to ensure a seamless and stress-free experience for first-time customers. Create an eye-catching infographic for your website that includes product details. You may either employ a graphic designer to create your infographic or save money by using free templates that you can adapt for your website. You can customize a template by adding your text, colors, backgrounds, and design components to suit your website.
 
Social Media Ads
 
Instagram and Facebook ads are two of today’s most powerful tools for getting new shoppers onto your store. Simplilearn notes that over three billion people use Instagram and Facebook, making social media ideal for placing your products in front of new eyeballs. You can also use paid advertising sites like Google Ads, which allow you to reach specific audiences based on their search behavior or demographic profile. You can retarget customers or people who have just browsed your store with ads to entice them to return. 
 
As with other forms of advertising, creating content in a targeted fashion can lead to a nice bump in website traffic and social media views. This is all part of content marketing, which is meant to build relationships and trust in your business. Through blog posts and updates to your social media platforms, interest is generated that can prompt viewers to follow through with purchases or requests for more information about your products or services. Learn more about the critical role that content marketing plays by visiting sites like CornerstoneContent.com.
 
Email Marketing Campaigns
 
Once an e-commerce user is familiar with your brand and has had some time to learn about your product, begin an email campaign. Offer discounts and loyalty rewards for your customers. Create a sense of urgency by setting a limited amount of time for users to complete a purchase before you raise prices or run out of stock. Include past orders as proof that you can deliver what you promise, and make ordering simple by utilizing one-click checkouts.
 
An FAQ Section
 
To help eliminate some of your shopper's questions before they need to ask them, include an FAQ section on your website. Ensure you have a contact number and email address available so shoppers can contact you right away if they have a question. These details on your website will show visitors you care about making the shopping experience easy.
 
The Secret to Repeat Customers
 
It may seem like repeat e-commerce customers are a drop in the bucket compared to first-time shoppers, but first-timers are one of your most valuable assets. Treat them well, and they'll return time and again.
 
Image via Pexels

TROs Are Serious

If you have received a notice of a temporary restraining order (TRO) that has frozen proceeds on your Amazon seller account, it means you have been sued, usually for intellectual property infringement.  In these cases, Amazon will usually not suspend your seller account.  They will, however, freeze your sales proceeds and prevent you from using your working capital in the account until the case is resolved or settled.  This is not something you can ignore, because there are strict time limits to litigation.  If you have received such a lawsuit, or a notice from Amazon, call us right away for a free consultation.

If you are not based in the United States you still must take any complaint for intellectual property infringement seriously because it affects much more than just your Amazon seller account.  These complaints are filed in federal court and, if not taken care of, could seriously affect your business in the United States.  If the matter is not settled, it must be litigated, which could cost anything upwards of $50,000.  If it is not litigated or settled, you could end  up with a default judgment against you, which can be levied against any asset you may own that can be found in the US.

Early Settlement is the Key

Amazon has nothing to do with the lawsuit, and no appeal or other action can force or convince them to unfreeze your proceeds.  An early settlement will release you from the lawsuit, save you thousands in attorney fees, and release your Amazon sales proceeds.  These cases are filed against numerous sellers by large firms typically in New York and Illinois, who are not easy to deal with and often not very communicative when it comes to sellers who represent themselves.  We have been successful at settling almost 99% of these cases we come across, at a fixed rate that can save you thousands.

We Can Help

If you find yourself sued for intellectual property infringement, do not try to handle the matter by yourself.  We will not appear in the action, because such is a time intensive and expensive endeavor.  For a reasonable fixed fee we will negotiate the best settlement possible.

Success on Amazon is due in part to how quickly a seller may access an e-commerce platform.  Unlike Walmart, which puts its prospective sellers through an extensive vetting process, it is relatively easy to obtain a seller account on Amazon, if you can prove a physical address with a utility bill and have a valid credit or debit card.  Unfortunately, this means you are competing with thousands of sellers with little or no e-commerce experience, as well as many fraudsters and counterfeiters.
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Amazon’s answer to the problem is not to vet sellers to prevent intellectual property infringement, but to create a massive bureaucracy dedicated to catching counterfeiters.  And with intellectual property infringement complaints or even the suspicion of intellectual property infringement, they will not hesitate to pull the trigger and suspend your Amazon seller account.  As a consequence, Amazon sellers are advised to take preemptive measures to prevent Amazon seller account deactivation or suspension.  Appeals can take months to resolve, and this can put even the healthiest ecommerce store out of business.

Amazon’s selling policies strictly require Amazon sellers to comply with applicable intellectual property laws, which result in suspensions for patent infringement, trademark infringement and copyright infringement on a daily basis.
Patent infringement can be either the use of a patented technology (utility patent infringement) or design (design patent infringement).  Copyright infringement results from the use of someone else’s original images, literary or art works.  Trademark infringement is the unauthorized use of a trademark in connection with the marketing of goods in a manner that is likely to cause confusion with regard to the source of that product.
Many sellers will list their registered trademark in connection with the sale of generic products so beware!  Even if you are selling the same generic product, if the brand of the listing is a registered trademark, you could be subject to ASIN deactivation or seller account suspension.

Authorization Letters
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It is often difficult to deal with wholesale suppliers or brands, especially if they are sizable enterprises, but one method to avoid suspension for intellectual property infringement is to obtain a letter of authorization from the brand and, if not the brand, from the brand’s authorized wholesale distributor, who should identify itself as such.  Amazon will often ask for such a letter in the event of an infringement complaint.

Proper Invoices

Amazon will always ask for invoices in the case of intellectual property infringement complaints, and they have specific requirements for those invoices.  These requirements include they must be within 365 days, they must show the name and address of the buyer (Amazon seller) and the name, address, telephone number, email and website address of the seller (your supplier).  Amazon will contact the supplier to verify the invoice so, whatever you do, do not alter them in any way.  The invoice should also reference the brand and name of the product.

Alternative Retail Site

Having an ecommerce website or a Shopify site, as well as eBay and Walmart seller accounts will allow you to stay in business in the event of a suspension or deactivation, which could take months to resolve.

File Proactive Appeals

A proactive appeal should be filed on any policy warning or listing removal, especially with regard to intellectual property or inauthentic product listing removals.  This shows Amazon you are serious about complying with their policies.  We here at Amazon Sellers Attorney provide such a service on a monthly basis.  For $500 per month, you get free unlimited appeals.  Our clients rave about this service, because $6,000 a year is a lot less expensive than paying thousands to appeal a suspension and losing tens or hundreds of thousands of dollars in lost revenue.

Copyright Infringement Prevention

Make sure the images you use on your product packaging and detail pages are original or licensed by you from the creator of the image or a reliable stock photo service.  Also perform general searches on any products with a particular design to ascertain if anyone claims copyright on them, including checking with the US Copyright Office for registration.

Patent Infringement Prevention

Many suppliers, especially from unverified sources such as Alibaba, sell knock off or counterfeit products.  Make sure you are dealing with a reliable supplier and go the extra mile of checking for a registered patent on the USPTO or a service such as Google Patents.  Check designs for potential design patent infringement.

Trademark Infringement Prevention

The First Sale Doctrine provides that those who resell genuine trademarked products are not liable for trademark infringement. However, many aggressive brands will file infringement complaints and this defense is not going to prevent suspension.  Check the brand name of every listing you plan to join with the USPTO before you list the product.  And remember, even if Amazon “invites” you to join a particular listing, that does not mean you may do so with impunity.  Always check first.
Trade dress or logos can also be trademarked, as well as fabric patterns.  A search service such as Trademarkia.com can help you search for designs that may have trademark protection.

Parting Words
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The old adage “an ounce of prevention is worth a pound of cure” is more applicable to Amazon sellers than anyone else when it comes to preventing intellectual property infringement complaints.  And remember, Amazon Sellers Attorney is here to help with both prevention and suspension.

Product photography is one of the most important aspects of e-commerce. It provides a visual representation to consumers and represents overall quality and durability for prospective buyers on Amazon's marketplace platform.
Rather than reading through the content of a product listing, many consumers rely solely on the visual components of a listing to make a purchasing decision. According to research, up to 45 percent of purchasing decisions are influenced by what customers see in the images, so it is worth your time to take good care of it. However, having an image alongside your product is not enough. You must have well-edited, high-quality Amazon product photography to capture your visitors' attention.
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Product photography is essential for getting your products noticed and increasing conversion rates. This increase in conversion rates can be attributed to increased interest in and willingness to purchase those products.
The right product photography can lead to increased conversions. Here are a few points to consider.
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Lifestyle images help customers visualize how a particular product fits into or impacts their lives. If consumers can form a visual image of how they would use the product or how it would fit into or impact their lives, they are much more likely to purchase the product than if no lifestyle images are included.  Lifestyle images give you more freedom and creativity to show off what your product is capable of. Use this type of image, especially to highlight product features and applications.

Lifestyle Product Photography can assist you in humanizing your product and brand. Take advantage of this by displaying products in their natural environments, alongside other items they are likely to own or enjoy – especially if you have great photos. Adding models allows you to showcase case use, custom locations will enable you to educate the shopper on when and where your product can be used, and complimentary props create familiarity for the shopper while viewing your images. 

Images are one of the most effective ways to attract customers to your online store. However, stories and emotions can be elicited quickly, which means that even if they don't buy anything else on-site – at least not yet! – You’ve gained a lifelong visitor in this person who was moved by what they saw.
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The right combination of photography, setting, and model is essential to attract customers with emotionally engaging product images. Products can be more successful when an expert in amazon product photography photographs them with a keen eye for capturing genuine moments about how the user feels while using them.

Your product's image is only as good as its background and surroundings. Most eCommerce stores photograph their products against a plain or white background. This makes it simple to edit and integrate into their web pages.
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That's great but taking product photos in natural settings can help add context and instill trust in your users' minds. The influence of context is a well-known psychological phenomenon that enables your customers to imagine themselves using the product, increasing their desire to own it.

Light is vital in any photography because it enhances the quality and beauty of the captured subject. The right kind also makes a big difference in increasing sales and giving them personality through interaction between models' poses and location. This is critical when building a brand around your listing and ensuring consistency across the omnichannel platform experience.
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Lighting is one of the most critical components to consider when shooting product photography. It truly has the power to make or break your images. The wonderful thing about light is that it can be manipulated in various unique ways to create beautiful shadows or to create different moods and styles that the image conveys.

When photographing your product, make sure to photograph it from every angle possible. Transparency is essential in promoting the sale of any product, and providing customers with enough information will help them decide whether or not they want to buy what you're selling!

Capturing multiple angles of your product is the best way to showcase all of the features of your product. Furthermore, capturing images that are "zoomed in" to specific features is an excellent way to create amazing selling points through your Amazon product photography on your product listing.
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Another effective method is 360-degree product photography. This type of photography service will capture 72 images in a 360-degree focus on average so that a buyer can get a good idea of every aspect of your product and the attention to detail put into it.

​Amazon's algorithm includes several guidelines for listing photography that, when followed, increase a seller's chances of success.

A pure white background is required for amazon product photography. This specification aims to draw attention to your products, but sellers should only use it as the main image and one or two others in the image stack. Otherwise, natural backgrounds are excellent for drawing attention and adding a human element to your listing, resulting in emotion and increased conversions.
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To ensure that your product images are as appealing to customers as possible, choose a background that contrasts with it for all images other than the hero image. Professionals advise using backgrounds such as pure white or matching colors so that viewers can see what they're buying without being distracted by other elements on the screen, such as text labels.

​There is a direct relationship between the quality of your Amazon product photography on your marketplace listing and the conversion rate of your listing. Therefore, hiring a professional Amazon product photography company is the best option for improving your listing's ranking, increasing sales, and building a strong brand on Amazon.

Image source: Pexels
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By Patrick Young
ableusa.info

Debt is a useful financial tool that provides resources to cover your ecommerce business expenses, buy inventory, and fuel expansion plans. However, if your business starts struggling to meet its revenue expectations, you might find yourself owing an enormous amount of money to lenders in a short period of time.
 
Overcoming debt is hard, but it is possible! Today, AMZ Sellers Attorney explores important financial strategies you as an ecommerce business owner can adopt to overcome debt and improve your venture’s long-term financial position.
 
Create a Budget
 
The first step toward taking control of your finances is creating a budget. Review your revenue and expenses for the past year and look for trends that help identify underperforming assets and areas where you are overspending.
 
Additionally, segregate the various types of debt that you have from highest to lowest interest rates. This includes credit card bills, vendor payments, bank loans, etc. Prioritize allocating money to paying off higher interest debts.
 
Similarly, recognize areas of your business that bring in the most revenue and channel your resources towards expanding it while cutting back on those that are non-profitable.
 
Reduce Expenses
 
Negotiate with your supplier to allow you more time to pay your dues or work out a part-payment system. Additionally, speak with your employees about cutting back on benefits until the business recovers financially. Through open conversation and negotiation, you could be able to reduce these expenses.
 
Overcoming certain expenses involves taking hard calls such as eliminating products, raising prices and adding shipping charges. Making these decisions could prove to be the difference between your business surviving or going under.
 
Increasing Revenue
 
Focus on the products and channels that are bringing you the most revenue and allocate increased resources towards those. For example, if your online marketing campaigns are bringing in major sales, increase the budget for the campaign and aggressively promote products on social media and your site. You can also up your online marketing game by investing in SEO services. Improving your SEO has great ROI as it will help you improve your search rankings, which often means more clicks and in turn more customers!
 
As mentioned previously, you can opt to increase your prices to generate more revenue. However, be mindful of your customer’s behavior and ascertain whether they will be receptive to the increase. For loyal existing customers you can offer discounts or add-ons to increase your average transaction value and ensure retention.
 
Also, adjust your payment terms to reduce the delay between selling and receiving payment. For example, currently, if you provide 60 days to customers to make payment, reduce it to 30 for all future orders and new customers.
 
For customers with overdue payments, promptly send reminders. Consider using a collections agency if they fail to pay even after constant reminders.
 
Consolidating Debt
 
If you have several high-interest loans and a large debt to repay, consolidation could be a good option. Consolidating debt involves combining various loans and debt into one single loan, usually with a lower fixed interest rate and monthly payment. This allows you to have a predictable amount to be paid each month rather than juggling variable payments with different interest rates.
 
However, applying for and understanding the terms of a consolidation loan can be complex. Additionally, there are various requirements such as a good credit score, proof of finances, and more which you need to submit. It is advisable to consult with a credit counseling organization or hire a debt management professional to assist you.
 
Overcoming business debt requires time and perseverance. It is essential to create a budget, cut down on business inefficiencies, and practice good financial practices. Be patient, take it one step at a time, and your situation will improve before you know it!
 
If your business is dealing with a wrongful Amazon suspension, you need qualified help on your side to get your account reinstated. Connect with AMZ Sellers Attorney today! 

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Under the DMCA, a copyright owner can file a takedown notice against another seller who is infringing on their copyrighted work.  If the seller against whom the notice was filed, the accused seller has the remedy to file a counter-notice, which has the effect of re-establishing the allegedly infringing content, unless the accused infringer files a complaint for copyright infringement.  Under the old law, this required a filing in federal court, which can be extremely expensive.

On December 27, 2020, Congress passed a bill called the CASE Act, which provides a small claims alternative for filing a copyright infringement case.  While the remedies and damages are limited, there are several things which are very interesting for Amazon sellers:

1.   Copyright holders can now file a small claims copyright infringement case under the new law, which are decided by a four-person board of experts.  This is a voluntary process, and if the defendant opts out, you must proceed to file in conventional federal court.

2.  A filing provides you with a filed complaint that you can show to Amazon to defeat a fraudulent counter-notice.

3.  A filing is cheaper, you can be represented by counsel, and hearings are virtual (held by videoconference as opposed to in -person).

Our Amazon attorney is here to help answer your questions on this new process and how it may benefit you.
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