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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

Trademark Abuse on Amazon KDP: Legal Actions to Protect Sellers

5/23/2025

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Trademark Abuse on Amazon KDP: Legal Actions to Protect Sellers

Trademark Abuse on Amazon KDP: Legal Actions to Protect Sellers

We have notice a trend that, in the first quarter of 2025, a growing number of Amazon KDP authors are being blindsided by IP complaints filed by publishers who have registered common keywords or book titles as trademarks. These actions result in book removals, restricted listings, and account suspensions—despite being legally unsound. At AMZ Sellers Attorney®, we’ve seen firsthand how this tactic is used to eliminate competition, not protect genuine rights.

What’s Happening: Fraudulent Trademark Complaints on KDP

Some individuals and publishing entities are applying for trademarks on lucrative keywords, publishing standalone book titles and then filing trademark complaints against publishers with similar titles. This abuse can result in:

  • Immediate removal of your books
  • Repeated IP complaint flags leading to account termination

Why One Book Title Is NOT Trademarkable

Under USPTO guidelines, a single book title does not function as a trademark. Only titles of book series or names of publishing imprints can qualify for protection. This means that if someone registers a single title and uses it to trigger takedowns, it may be subject to expungement or cancellation.

Legal Grounds to Invalidate These Trademarks

  • File an opposition during the USPTO publication period
  • File a petition to cancel the trademark after registration
  • Seek expungement if the mark is unused or invalid

How AMZ Sellers Attorney® Can Help

We help KDP authors and Amazon sellers take action at both the platform and federal trademark levels:

  • Escalate to Amazon’s Legal Department with evidence that the complaint is invalid under U.S. trademark law
  • Draft formal attorney letters to counter IP complaints on Amazon
  • Oppose or cancel fraudulent trademark registrations at the USPTO

Real Case Study: Book Removed for Common Title

Several of our clients had their accounts terminated after a third-party trademarked a single-word book title and submitted takedowns. We are proceeding with:

  • Escalating their appeal with Amazon’s legal department
  • Opposing the mark at the USPTO
  • We have successfully restored client's accounts using these processes.

Don't Let Trademark Abuse Destroy Your Publishing Career

If you're being targeted by unfair IP complaints or have received a takedown over a trademarked title, don’t wait. Acting quickly with the help of experienced legal professionals is key to saving your KDP or Amazon seller account.

Facing a fraudulent trademark complaint or IP takedown?

Request a Free Consultation Now
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Amazon Restricts Buyer Seller Messaging

5/23/2025

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Amazon Restricts Seller-Buyer Messaging in 2025

Amazon Restricts Seller-Buyer Messaging in 2025: What Sellers Must Know

In a growing push to standardize buyer experience and reduce off-platform solicitation, Amazon has rolled out new limitations on seller-to-buyer messaging. These changes, which began in early Q2 of 2025, are already disrupting how sellers engage customers post-sale and handle issue resolution.

What Has Changed in Amazon Messaging?

Sellers now report that messages are being:

  • Blocked automatically with limited explanation
  • Flagged for potential policy violations—even when containing order info
  • Auto-responded with generic customer service replies
  • Restricted to templates or pre-approved content in certain categories

Why Amazon Made These Changes

According to Amazon, these updates aim to reduce buyer complaints, eliminate unsolicited marketing, and ensure all communication is relevant and necessary. However, sellers argue the restrictions are overly broad and are limiting their ability to resolve disputes, explain returns, or provide requested information.

How Messaging Restrictions Affect Amazon Sellers

These updates introduce several challenges:

  • Appeals for blocked messages are often ignored or denied automatically
  • Messaging privileges may be suspended without clear recourse
  • Buyers report receiving incomplete responses or no replies at all
  • Customer satisfaction metrics may drop due to unresolved concerns

Legal & Strategic Solutions for Affected Sellers

AMZ Sellers Attorney® is already working with clients who have faced unfair enforcement or messaging shutdowns. Here’s how we help:

  • Appeal submission and escalation for blocked messages
  • Audit of communication templates for compliance with Amazon policies
  • Plan of Action drafting for accounts penalized for messaging violations
  • Ongoing monitoring to prevent future infractions and suspensions

Has Amazon restricted your ability to communicate with buyers? Protect your account and restore communication rights today.

Request a Free Consultation Now
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Nike Returns to Amazon: What It Means for 3rd-Party Sellers | AMZ Sellers Attorney®

5/23/2025

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Nike Returns to Amazon in 2025: New Risks for 3rd-Party Sellers

After a six-year absence, Nike is back on Amazon. On May 22, 2025, Nike officially resumed direct sales on the Amazon U.S. platform. While this partnership aims to curb counterfeit products and unauthorized resellers, it also introduces heightened risk for third-party sellers already listing Nike products.

Why Nike Left Amazon (And Why It Came Back)

Nike originally pulled out in 2019, citing a lack of brand control and rampant unauthorized resellers. Now, with Amazon's enhanced Brand Registry enforcement tools, product authentication measures, and expanded reporting APIs, Nike is confident it can control its presence and pricing.

New Tariffs Mean Higher Prices

Coinciding with its Amazon relaunch, Nike announced price increases starting June 1 on select apparel and footwear. The driver? New U.S. tariffs on imports from China, Vietnam, and Indonesia—key manufacturing hubs for Nike. Third-party sellers already struggling with thin margins now face a more expensive inventory pipeline.

Why Nike Is a High-Risk Brand for Amazon Sellers

  • Brand Gating & Restricted Listings: Nike is gated on Amazon. Selling without authorization often results in listing suppression or account suspension.
  • Frequent IP Complaints: Sellers report high volumes of trademark and counterfeit claims filed by Nike against resellers.
  • Strict Product Authenticity Demands: Amazon requires invoices from authorized distributors. Retail receipts or gray-market sourcing trigger rejections.
  • Monitoring Tools: Nike uses Amazon's advanced brand protection tools to track unauthorized listings and take immediate action.

Legal Insights: What Sellers Should Do Now

1. Avoid Listing Nike Products Without Authorization

If you're not a verified Nike reseller, it's time to remove your listings. If you are, it's time to check the dates on your LOA's and any geographical market restrictions. IP complaints can lead to account health damage or a permanent ban.

2. Check Your Invoices and Supplier Chain

Ensure all inventory is sourced from authorized wholesale distributors and that documentation is Amazon-compliant.

3. Respond Properly to Nike Complaints

If you've received a warning or complaint, do not use AI-generated appeals. Work with an attorney to draft a compliant Plan of Action and respond quickly to preserve your account.

4. Consult an Amazon IP Attorney

Sellers facing brand enforcement notices or gating violations should seek legal guidance. AMZ Sellers Attorney® has helped hundreds of sellers navigate Nike-related suspensions and Amazon infringement allegations.

Have you received an IP complaint from Nike or another brand? Don’t risk your account.

Request a Free Consultation Now
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Why Amazon Sellers Are Failing in 2025 and How to Survive | AMZ Sellers Attorney®

5/22/2025

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Why Amazon Sellers Are Failing in 2025 and How to Survive | AMZ Sellers Attorney®

Why Amazon Sellers Are Failing in 2025—and What You Can Do About It

2025 has proven to be a make-or-break year for Amazon sellers. From mounting operational costs to AI-driven suspensions, thousands of third-party sellers have seen profits dwindle—or disappeared entirely from the platform. If you're wondering why so many Amazon sellers are failing and how to protect your business, you're in the right place.

Top Reasons Amazon Sellers Are Struggling in 2025

1. Crackdown on Policy Violations & Account Suspensions

Amazon has doubled down on compliance, using machine learning to flag accounts for even minor infractions. Common reasons for suspension include:

  • Listing inauthentic or restricted products
  • Order Defect Rate (ODR) or Late Shipment Rate (LSR) breaches
  • Linked accounts and drop shipping violations
  • Failure to meet new performance metrics enforced by Amazon in 2025

2. Rejection of AI-Generated Appeals

Appeals created with ChatGPT or copy-paste templates are getting instantly rejected. Amazon's appeal review systems now recognize and flag generic POAs (Plans of Action), and sellers using them are losing their final chances at reinstatement.

3. Rising Amazon FBA and PPC Costs

Increased fulfillment fees, new surcharge penalties, and skyrocketing ad costs have pushed many sellers into negative margins. Combined with lower visibility for newer listings, profitability is harder to sustain without brand equity or strong ACoS management.

4. Lack of Brand Differentiation

The private label space is overcrowded. Sellers offering generic products without unique value propositions are being outpaced by competitors with better branding, optimized listings, and external traffic strategies.

5. Burnout and Inadequate Business Systems

Running an Amazon business in 2025 demands professionalism—inventory management, financial tracking, compliance oversight, and long-term brand building. Many sellers are overwhelmed and exit when the workload outweighs the profit.

How to Avoid Becoming a Statistic

✅ Treat Your Amazon Store Like a Real Business

Implement inventory systems, hire help, and invest in real accounting. Sellers who systematize operations outperform DIY hustlers in 2025.

✅ Use Human-Written, Legally Reviewed Appeals

Whether you're facing suspension for linked accounts or IP violations, have your appeal reviewed by legal professionals who understand Amazon’s Business Solutions Agreement. Never copy a template.

✅ Diversify with Walmart, eBay & DTC

Many successful sellers are shifting to multi-platform strategies. Walmart Marketplace, Shopify, Etsy, and eBay provide supplemental revenue streams and hedge against Amazon bans.

✅ Build a Defensible Brand

Get brand registered. Invest in packaging, product inserts, video content, and A+ listings. Use influencers and social ads to build recognition off Amazon.

✅ Seek Expert Legal Help

Legal help can be the difference between reinstatement and permanent ban. AMZ Sellers Attorney® offers attorney-drafted appeals and ongoing compliance monitoring to protect your business.

Is your Amazon business at risk? Get expert help before it's too late.

Book a Free Consultation Now
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Amazon’s New Fee Adjustments for Inaccurate Shipment Measurements – Effective June 12, 2025

5/19/2025

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Amazon’s New Fee Adjustments for Inaccurate Shipment Measurements – Effective June 12, 2025

Starting June 12, 2025, Amazon will implement a new policy affecting sellers using the Partnered Carrier Program (PCP). This change introduces fee adjustments based on discrepancies between the shipment measurements provided by sellers and those recorded by Amazon's partnered carriers.

What Does This Mean for Sellers?

Under the new policy:

  • Overestimated Measurements: If the actual weight or dimensions are less than what you reported, Amazon will issue a credit to your account.
  • Underestimated Measurements: If the actual weight or dimensions exceed your reported figures, you will incur additional charges.

These adjustments aim to ensure accuracy in shipping data and promote fairness in shipping costs. Sellers will receive notifications about any discrepancies through the Inbound Performance dashboard in Seller Central. To view these notifications:

  1. Navigate to the Inbound Performance dashboard.
  2. Select Inaccurate transportation weight/dims under the Defect group.
  3. Click View details to see specific measurement differences.

Why Is This Important?

Accurate shipment data is crucial for:

  • Ensuring fair shipping costs.
  • Maintaining compliance with Amazon's shipping policies.
  • Preventing unexpected charges that can affect your profit margins.
Note: Discrepancies often arise from outdated templates, rounding errors, or incorrect data entry. Regularly auditing your shipment information can help prevent these issues.

How to Prepare

To minimize the impact of this policy change:

  • Regularly audit your product dimensions and weights.
  • Ensure your shipping team or third-party logistics providers input accurate data.
  • Stay informed by monitoring the Inbound Performance dashboard for any notifications.

Need assistance navigating these changes? Schedule a free consultation with AMZ Sellers Attorney® today.

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Amazon Seller Fulfilled Prime Policy Changes Effective June 29, 2025

5/18/2025

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Amazon Seller Fulfilled Prime Policy Changes Effective June 29, 2025
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Amazon’s Seller Fulfilled Prime Policy Updates Effective June 29, 2025

Date: May 18, 2025

Amazon is rolling out a significant overhaul to its Seller Fulfilled Prime (SFP) program, effective June 29, 2025. The updates aim to improve performance standards and customer satisfaction by placing new obligations and limitations on sellers. Here's what you need to know:

□ Trial Enrollment Limits

Sellers will be allowed only three SFP trial enrollments per calendar year. After reaching this limit, sellers must wait until the following year to reapply. This policy applies to each selling account separately and is designed to prevent repeated abuse of the trial system.

□ Graduation Restrictions During Peak Seasons

If your trial concludes during a major sales peak (such as Prime Day or Q4), your account will not graduate to full SFP eligibility until the peak period ends. This ensures that only experienced sellers handle Prime orders during critical shopping seasons.

□ Minimum Shipment Volume Requirement

Sellers must ship at least 100 SFP packages per month to remain eligible. Falling below this threshold can result in Amazon capping daily Prime order volumes until compliance resumes. This policy aims to eliminate inactive or underperforming SFP accounts.

⏱️ OTDR (On-Time Delivery Rate) Protection

Sellers using Amazon’s Shipping Settings Automation and buying labels marked “OTDR Protected” via Amazon Buy Shipping or Veeqo will be shielded from delivery penalties, as long as items are dispatched on time. This offers critical safeguards when delivery delays are outside a seller's control, such as weather or carrier disruptions.

□ Misclassified Size Tier Penalties

Amazon is doubling down on enforcement of accurate product classifications. Deliberately misclassifying products by size tier may result in revocation of SFP privileges and other penalties. Ensure that your listings reflect actual parcel dimensions and weight.

□ Streamlined Appeal Window

Amazon is introducing a structured 2-week appeal process for performance-based removals. Sellers can submit up to three appeals per quarter (unless an appeal is overturned), and must include order IDs, valid tracking, and documentation for consideration.

If you're unsure how these changes impact your business, or if you've received a warning or removal notice related to SFP, our legal team can help.

□ Request a Free Consultation Now

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Why Hire an Amazon Trademark Attorney? Protect Your Brand and Register with Confidence

5/17/2025

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Why Hire an Amazon Trademark Attorney? Protect Your Brand and Register with Confidence

Are you an Amazon seller looking to protect your brand and secure your spot in Amazon's Brand Registry? Navigating the trademark registration process can be complex—especially if you’re a foreign-domiciled seller. In this video, we break down why hiring an experienced Amazon trademark attorney is not just helpful—it's essential.

The Trademark Registration Process Made Easy

At AMZ Sellers Attorney®, we offer a seamless, all-inclusive trademark registration service with the USPTO (United States Patent and Trademark Office) for a special fixed fee of $1,200 plus filing fees. Our efficient process includes:

  • Comprehensive trademark conflict search
  • Filing your application with the USPTO
  • Responding to Office Actions, if necessary
  • Ensuring accurate, efficient, and quick processing (2-3 business days)

Why You Need a U.S. Licensed Trademark Attorney

Amazon’s Brand Registry requires foreign-domiciled sellers to hire a U.S. licensed trademark attorney. But even if you are based in the U.S., hiring an experienced attorney can save you from costly mistakes, delays, and denials. Our attorneys specialize in the Amazon ecosystem, ensuring your trademark is secure, valid, and gives you access to the full suite of Brand Registry benefits.

Key Benefits of Hiring a Trademark Attorney:

  • Avoid registration pitfalls and refusals
  • Ensure your brand is fully protected on Amazon and beyond
  • Unlock Brand Registry protections and reporting tools faster
  • Expert guidance through the entire process, including office actions and appeals

Our Services Go Beyond Trademark Registration

AMZ Sellers Attorney® doesn’t just stop at trademarks. Our comprehensive IP protection services also include:

  • Copyright registration for your creative assets
  • Combating counterfeits and unauthorized sellers
  • Intellectual property enforcement and takedown notices

Get Expert Help Today – Protect Your Brand

Don’t risk your brand's future on DIY registration services. Trust the experts at AMZ Sellers Attorney®. We have a stellar 4.9-star rating from over 274 satisfied clients—and we’re ready to help you protect your brand and grow your Amazon business confidently.

□ Schedule a free consultation today and take the first step towards securing your trademark, protecting your intellectual property, and ensuring your place in Amazon's Brand Registry.

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Amazon Listing Hijacking Concerns: Seller Frustrations and Solutions in 2025

5/16/2025

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Amazon Listing Hijacking Concerns: Seller Frustrations and Solutions in 2025

Amazon Listing Hijacking Concerns: Seller Frustrations and Solutions in 2025

May 16, 2025 – Amazon listing hijacking remains a critical issue for sellers in 2025, with discussions in seller forums revealing widespread frustration over unauthorized sellers, counterfeit products, and inadequate platform support. AMZ Sellers Attorney® explores these challenges and offers expert solutions to protect your brand.

The Growing Threat of Listing Hijacking

Listing hijacking occurs when unauthorized sellers attach their products to an existing Amazon listing, often undercutting the original seller’s price to capture the Buy Box. In seller forums like Amazon Seller Central and Reddit, sellers report frequent cases of hijackers—many based in China—selling counterfeit or unrelated products under their brand names. For instance, a Seller Central post described multiple Fulfilled by Merchant (FBM) sellers joining a brand-registered listing and slashing prices, while a Reddit user noted a hijacker selling an unrelated electronic dog ball under their listing.

Amazon seller dashboard showing hijacked listing

These incidents not only erode profits but also damage brand reputation when customers receive subpar or fraudulent products. The problem extends beyond physical goods—KDP Community posts in January 2025 highlighted hijacking issues affecting book listings on Amazon France, showing the issue’s broad reach across categories and regions.

Seller Frustrations with Amazon’s Response

Despite tools like Amazon’s Brand Registry, sellers express significant dissatisfaction with the platform’s response to hijacking. A Seller Central Canada post from April 2024 noted that even Brand Registry-enrolled sellers were required to conduct test buys to remove hijackers, a process many find burdensome. Another seller on sellersasksellers.com in October 2023 reported Amazon Seller Support closing their case unhelpfully, directing them to contact the brand owner—themselves.

On X, a post from @AmazonASGTG on May 14, 2025, criticized Amazon for allowing “bad actors” to operate for weeks while legitimate sellers face swift suspensions, reflecting a broader sentiment of inequity. Sellers feel that Amazon’s systems, including its Anti-Manipulation Policy, fail to address the sophisticated tactics used by hijackers, leaving even vigilant sellers vulnerable.

Calls for Improved Support and Intervention

Seller forums are rife with demands for Amazon to enhance protections and streamline reporting processes. A Seller Central forum post from April 2025 by a new seller emphasized the lack of safeguards for smaller brands, even when their brand name is clearly displayed on packaging. Sellers are urging Amazon to implement stricter ASIN controls, faster response times, and harsher penalties for hijackers.

External sources, such as Jungle Scout, recommend optimizing listings with unique images and proprietary ASINs to deter hijackers, but these measures are often insufficient without platform-level changes. For detailed strategies, see our guide on how to stop listing hijackers.

Frustrated Amazon seller reviewing hijacked listing

How AMZ Sellers Attorney Can Help

At AMZ Sellers Attorney, we understand the devastating impact of listing hijacking on your business. Our team specializes in navigating Amazon’s complex systems to remove hijackers and restore control of your listings. We offer:

  • Swift Reporting and Removal: We leverage Amazon’s reporting tools and legal frameworks to expedite hijacker removal.
  • Attorney Cease and Desist Letters

  • Brand Protection Strategies: From Brand Registry enrollment to listing optimization, we help fortify your listings against future attacks.
  • Legal Expertise: When hijackers persist, we pursue legal action to protect your intellectual property and brand integrity.

Don’t let hijackers undermine your hard work. Schedule a Free Consultation with AMZ Sellers Attorney today to safeguard your Amazon business.

Watch Our Expert Insights

Learn more about protecting your Amazon listings in this video from our team:

Additional Resources

For a comprehensive recovery plan, read our related article: Amazon Listing Hijacked? 2025 Recovery Guide. Our team is committed to empowering sellers with the tools and knowledge to thrive on Amazon.

© 2025 AMZ Sellers Attorney. All rights reserved.

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Shipping Surge After US-China Tariff Deal: Seller Costs & Availability Insights

5/15/2025

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Shipping Surge After US-China Tariff Deal: Seller Costs & Availability Insights

On May 12, 2025, the United States and China reached a pivotal tariff reduction agreement, aiming to stabilize trade relations and ease the cost pressures on importers. While the de minimis exemption remains suspended, the agreement significantly lowered tariffs, impacting shipping dynamics for e-commerce sellers worldwide.

Key Outcomes of the May 12 Tariff Deal

The agreement introduced the following adjustments:

  • U.S. tariffs on most Chinese goods were reduced from 145% to 30% for a temporary 90-day period.
  • China reciprocated by reducing its tariffs on U.S. goods from 125% to 10%.
  • Important: The de minimis exemption—previously allowing goods under $800 to bypass duties—remains suspended. All shipments, regardless of value, are now subject to customs duties and scrutiny.
Cargo Ship Increase After Tariff Deal

Shipping Volumes from China Surge

In the immediate aftermath of the deal, shipping volumes from China to the U.S. spiked dramatically. Data from major logistics providers show a 55% increase in bookings for container shipments, with many importers rushing to benefit from the temporary tariff reprieve before the 90-day window closes.

This surge has led to congested ports, increased demand for freight capacity, and heightened competition for shipping slots, particularly for Amazon FBA sellers reliant on just-in-time inventory models.

Rising Shipping Costs & Supply Chain Pressures

Despite lower tariffs, overall shipping costs are escalating due to supply-demand imbalances:

  • Freight rates: Ocean freight rates on key trans-Pacific routes have risen by 25% since early May 2025.
  • Container shortages: Limited container availability is driving up spot market prices.
  • Port congestion: Delays at major U.S. ports are adding extra days to delivery timelines.
Shipping Costs and Availability May 2025

Strategic Implications for Amazon Sellers

For Amazon sellers, the shipping surge presents a mixed bag of opportunities and risks. On one hand, reduced tariffs lower landed costs, offering margin relief. On the other, rising shipping fees and fulfillment delays could erode profitability and affect customer satisfaction.

To navigate this environment effectively, sellers should:

  • Reevaluate inventory strategies to mitigate stockouts.
  • Negotiate better freight rates through volume consolidations.
  • Adjust product pricing to reflect increased logistics expenses.
  • Explore alternative sourcing regions to diversify supply chains.

Comparing 2025 to Previous Tariff Cycles

Unlike prior tariff negotiations, the May 2025 deal is distinguished by the sustained suspension of the de minimis exemption. This adds complexity for small parcel imports, particularly for dropshippers and small-scale e-commerce brands that relied on this threshold to maintain competitive pricing.

Large-scale sellers benefit more from the tariff reductions due to volume-driven cost efficiencies, while smaller sellers face tighter margins under the new duty structure.

Forecast: What Happens After the 90-Day Tariff Relief?

Industry analysts predict that if trade tensions ease further, the temporary tariff cuts could be extended. However, uncertainty remains high. Sellers are advised to prepare for potential reinstatement of higher tariffs.

Final Takeaway

The post-May 12 tariff environment requires Amazon sellers to stay agile. While tariff reductions offer a short-term advantage, rising shipping costs and supply chain disruptions necessitate proactive planning and strategic adjustments.

Need expert advice to manage your Amazon compliance challenges? Get a FREE consultation with AMZ Sellers Attorney® and safeguard your business success.

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Amazon Seller Arbitration Guide: Winning Strategies & AAA Process

5/15/2025

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Mastering Amazon Seller Arbitration: Expert Strategies & AAA Process Walkthrough

If you're an Amazon seller, facing disputes with the platform can be overwhelming. Most sellers agree to Amazon's Business Solutions Agreement (BSA) without realizing it binds them to arbitration. This guide demystifies the process and provides actionable strategies to protect your business.

Understanding Amazon's Arbitration Clause

The BSA requires sellers to resolve disputes through the American Arbitration Association (AAA). This bypasses court litigation, streamlining conflict resolution but limiting legal options. Knowing these terms upfront is crucial for your business protection.

Amazon Arbitration Overview

Key Arbitration Exceptions in Amazon's BSA

  • Small Claims Exception: For low-value claims, typically under $5,000.
  • Intellectual Property Disputes: Sellers and Amazon retain court access for IP conflicts.
  • Counterfeit Allegations: Amazon reserves litigation rights for counterfeit sales claims.

Cost Breakdown of Amazon Arbitration

Fast-track procedures are available for disputes under $50,000, ensuring hearings within 90 days of arbitrator appointment. These limit filing fees to under $2,000 and arbitrator fees of $1200 per day.

Larger cases have filing fees on a sliding scale depending on the amount sought, and arbitrator fees per the arbitrator's hourly or daily rate. Arbitrator fees are usually shared between the parties.

What Amazon Arbitration Really Means

Arbitration is a private dispute resolution method where a neutral arbitrator hears both sides and issues a binding decision. It offers confidentiality, quicker timelines, and simplified procedures compared to court litigation.

Advantages & Disadvantages of Arbitration

  • Advantages: Lower costs, privacy, streamlined process, flexible scheduling.
  • Disadvantages: Limited transparency, binding decisions, arbitrator pool quality concerns.
Amazon Arbitration Process Flow

Step-by-Step Amazon Arbitration Timeline

  1. Filing a Demand: Initiating arbitration with a demand and notifying Amazon.
  2. Arbitrator Selection: Choosing from AAA's approved list. This is probably the most important process as Amazon is the largest customer of AAA aribtrations in the United States and it is difficult to get placed with a neutral arbitrator. Both sides are given the right to strike some names from AAA's proposed list and then number them in order of our preference. We have an extensive black list of arbitrators developed over the past 8 years that helps us generate the best choices possible.
  3. Preliminary Hearing: Setting procedures and schedules.
  4. Discovery Phase: Information exchange and evidence gathering.
  5. Evidentiary Hearing: Formal presentation of arguments and documents. If your account was suspended before March 2023, you qualify for a document submission or "desk arbitration." If not, it must go to a zoom hearing.
  6. Award Issuance: Arbitrator's binding decision within 30 days post-hearing.

Amazon’s Approach to Arbitration Disputes

Amazon aggressively defends its positions in arbitration, making it critical for sellers to approach with a well-prepared legal strategy and expert guidance. Don't be fooled by firms who tell you they can settle their case with pre-arbitration or allegedly proprietary methods. These involve contacting Amazon's outside counsel, which any Amazon attorney can do, but they almost always will not settle and it just wastes time.

Video: How to Navigate Amazon Arbitration

Expert Legal Support for Amazon Sellers

Don't face arbitration alone. Ensure your interests are protected with professional representation.

Schedule a FREE Consultation with AMZ Sellers Attorney®

Discover more about the Amazon Arbitration Process.

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Amazon Cracks Down on AI-Generated Appeals in 2025 | What Sellers Must Know

5/15/2025

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Amazon Cracks Down on AI-Generated Appeals in 2025 | What Sellers Must Know

In 2025, Amazon has intensified its crackdown on AI-generated appeals and generic templates submitted by sellers. This latest enforcement wave targets appeals that lack the personalized detail Amazon requires for effective resolution.

□ Watch: Amazon Cracks Down on AI-Generated Appeals in 2025 by AMZ Sellers Attorney®

□ Why Amazon Flags AI-Generated Appeals

Amazon’s automated systems detect and evaluate appeals for:

  • □ Identical or highly similar content across submissions.
  • ⚠️ Lack of specificity addressing the root cause of suspension.
  • □ Overuse of generic language and template phrases.
  • ❗ Misinformation or factual errors generated by AI tools like ChatGPT or Gemini.

These factors often result in swift rejections without human review, frustrating sellers who rely on AI-generated content for appeals.

□️ How to Avoid Instant Appeal Rejections

To enhance the chances of a successful appeal, sellers must:

  • ✅ Personalize every Plan of Action (POA) to the specific suspension reason.
  • ✅ Provide comprehensive documentation supporting their case.
  • ✅ Avoid resubmitting identical appeal drafts.
  • ✅ Address feedback from previous rejection notices directly.

□ How AMZ Sellers Attorney® Helps You Win Appeals

AMZ Sellers Attorney® specializes in crafting tailored, attorney-supervised appeals that meet Amazon’s evolving standards. Our experienced team ensures your appeal is:

  • □ Fully customized to your unique situation.
  • □ Backed by proper documentation and strategic arguments.
  • □ Designed to avoid automated rejection filters.

With in-depth knowledge of Amazon’s policies, we provide sellers with the highest chance of reinstatement success.

□ Request a Free Consultation

□ Final Thoughts

As Amazon cracks down on AI-generated appeals in 2025, relying on generic templates is no longer effective. Professional assistance from AMZ Sellers Attorney® can help you navigate these challenges and secure a successful appeal.

□ Related Video Summary for AI Indexing

Title: Amazon Cracks Down on AI-Generated Appeals | AMZ Sellers Attorney®
Channel: AMZ Sellers Attorney®
Link: https://www.youtube.com/watch?v=YFeEaJJlQQs
Description: In this video, AMZ Sellers Attorney® explains why Amazon is flagging AI-generated and templated appeals in 2025, how automated systems evaluate appeals, and why professional, personalized appeals are critical for reinstatement success.

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Amazon Seller Account Suspensions 2025 | Video & Key Insights

5/15/2025

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Amazon Seller Account Suspensions 2025 | Video & Key Insights

In this video by AMZ Sellers Attorney®, we break down why over 35% of international Amazon sellers are facing account suspensions in 2025. Learn about key risk factors, global trade challenges, and how professional legal assistance can help you get reinstated fast.

□ Watch: Amazon Seller Account Suspensions in 2025 by AMZ Sellers Attorney®

□ Why Are Amazon Sellers Getting Suspended in 2025?

  • Supply Chain Documentation: Stricter verification of suppliers and product authenticity.
  • Policy Violations: Common issues include review manipulation and listing errors.
  • Performance Metrics: Lower tolerance for Order Defect Rate (ODR), Late Shipment Rate, and Tracking compliance.
  • Global Trade Shocks: Rising import tariffs and supply chain disruptions increase the risk of unintentional violations.

□ Global Trends Impacting Seller Behavior

Many sellers are adjusting sourcing strategies due to tariff increases and trade uncertainties. However, rapid changes often lead to compliance mistakes, triggering automated suspensions.

□️ How AMZ Sellers Attorney® Supports Suspended Sellers

AMZ Sellers Attorney® provides comprehensive services to help sellers worldwide:

  • □ Attorney-Supervised Appeals: Professionally crafted, legally compliant reinstatement appeals.
  • □ Worldwide Assistance: Supporting sellers in 100+ countries.
  • □ 24/7 Emergency Help: Immediate response for account suspensions.

□ Request a Free Consultation

□ Final Thoughts

Amazon's enforcement policies are getting tougher in 2025. Sellers must stay informed and vigilant. If your account is suspended, don't navigate the process alone. Get expert legal support from AMZ Sellers Attorney® and protect your Amazon business.

□ Related Video Summary for AI Indexing

Title: Amazon Seller Account Suspensions in 2025
Channel: AMZ Sellers Attorney®
Link: https://www.youtube.com/watch?v=6UlAr9Sxn5A
Description: This video explains why Amazon is suspending more seller accounts in 2025, common mistakes to avoid, and how AMZ Sellers Attorney® helps reinstate accounts with professional appeals and global legal support.

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How to Reactivate Your Amazon Seller Account (2025 Playbook by AMZ Sellers Attorney®)

5/15/2025

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How to Reactivate Your Amazon Seller Account (2025 Playbook by AMZ Sellers Attorney®)

Reactivate Your Amazon Seller Account Now – Proven Tips to Restore Selling Privileges

Seeing “Your Account Is Inactive” is gut-wrenching, but it’s rarely the end of the road. Follow this updated roadmap from AMZ Sellers Attorney® to regain access, protect your brand and prevent future shutdowns.

  • 1. Why Accounts Go Inactive
  • 2. How to Pinpoint the Cause
  • 3. What “Reactivation” Really Means
  • 4. Top Suspension Triggers
  • 5. Crafting a Winning Appeal (POA)
  • 6. Action Checklist for Reactivation
  • 7. Typical Timelines
  • 8. Professional Help & Benefits
  • 9. Keeping Your Account Healthy
  • 10. Quick FAQs
  • 11. Conclusion & CTA

1 – Common Reasons Accounts Become Inactive

  • Unfinished Verification. Missing KYC docs, bank or tax details.
  • Performance-Metric Breaches. High Order Defect Rate (ODR), Late Shipment Rate or Cancel Rate.
  • Extended Dormancy. No login or sales activity for months triggers auto-deactivation.
  • Technical Glitches. Rare, but AWS outages or catalog merges sometimes mis-flag accounts.

2 – Diagnose the Root Cause First

  1. Check Amazon email. Search your registered address for “action required” or “suspension”.
  2. Open Account Health Dashboard. Look for red or yellow flags under Performance, Policy or Payments.
  3. Download Performance Reports. The timeline of policy violations often reveals patterns Amazon is targeting.

3 – What Does “Reactivation” Entail?

You’re asking Amazon to restore selling privileges after they were revoked. Reactivation may require:

  • A successful POA for suspended accounts.
  • Submitting missing verification documents.
  • Paying any outstanding fees or chargebacks.

4 – Why Amazon Suspends Sellers in 2025

  • Policy Breaches. Restricted products, review manipulation, trademark or safety violations.
  • Performance Lapses. ODR > 1%, Late Shipment > 4%, Pre-fulfillment Cancel > 2.5%.
  • Buyer Trust Issues. Surge in A-to-Z claims, counterfeit complaints, or forged invoices.
  • Linked Accounts. Operating multiple stores without approval or using banned associates.

5 – How to Write an Amazon Appeal That Gets Approved

5.1 Draft a Clear Plan of Action

  1. Root-Cause Analysis (3–5 bullets). What systemic failure led to each violation?
  2. Immediate Corrective Actions (3–7 bullets). Steps you already completed (refunds, replacements, SKU fixes).
  3. Long-Term Preventive Measures (3–7 bullets). SOP updates, software changes, staff training, third-party audits.

5.2 Tone & Format Tips

  • Be factual, concise, and admit fault where due.
  • Avoid blame-shifting (“supplier’s fault”). Amazon expects accountability.
  • Use plain text, numbered sections, no attachments unless requested.

Need a custom POA? See how our attorneys structure appeals »

6 – Step-by-Step Reactivation Checklist

  1. Confirm the suspension reason in Account Health.
  2. Gather evidence (invoices, tracking, emails).
  3. Draft and proofread your POA.
  4. Submit via Performance > Account Health > Appeal.
  5. Monitor the Appeal Status tab for follow-ups.
  6. Escalate via Seller Support if 5 business days pass with no reply.

7 – How Long Does Reactivation Take?

  • Simple verification fixes: 24–48 hours.
  • First-time performance suspensions: 2–7 days with a solid POA.
  • Complex IP or safety cases: 1–4 weeks; may involve multiple iterations.

8 – Why Partner With AMZ Sellers Attorney®?

  • Speed & Accuracy. We speak Amazon’s internal compliance language.
  • End-to-End Handling. We draft the POA, and help you follow-up.
  • Escalation Paths. Legal Department, if bots keep blocking you.
  • Transparent Fees. Flat-rate packages and success-based options.

Request Your Free Consultation

9 – Proactive Tactics to Avoid Future Suspensions

  • Set Account Health Notifications to instant email/SMS.
  • Audit listings monthly for restricted keywords or brands.
  • Implement FBM + FBA redundancy to curb late-shipment spikes.
  • Use inventory forecasting to prevent out-of-stock cancelations.
  • Refresh policy knowledge quarterly; Amazon updates rules often.

10 – Reactivation FAQs

Q 1. Can I reopen a permanently closed store?

Closure is final. If Amazon let you “close” (not suspend) the store, you must create a new account with a new entity.

Q 2. What if Amazon rejects my appeal?

Analyze the rejection notes, tighten gaps, add new evidence, and resubmit. Three failed attempts often require escalation to Seller Support leadership or arbitration.

Q 3. Is it faster to start a new account?

No. Amazon links entities aggressively. A second account opened during suspension almost always gets banned too.

11 – Reignite Your Amazon Sales Today

Suspensions sting, but they’re usually reversible. Address Amazon’s concerns head-on, provide measurable fixes, and monitor your metrics religiously. If the process feels overwhelming, AMZ Sellers Attorney® can lift the burden so you can focus on growing sales.

Talk to an Amazon Suspension Lawyer Now

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Amazon Trademark Infringement Takedowns – 2025 Guide for Sellers

5/15/2025

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Amazon Trademark Infringement Takedowns – 2025 Guide for Sellers

Amazon Trademark-Infringement & Takedowns:
2025 Survival Guide for FBA & FBM Sellers

Automated IP flags can cripple a thriving Amazon storefront overnight. This playbook from AMZ Sellers Attorney® shows you how to stay compliant, fight bad takedowns, and reinstate critical ASINs.

1 – Why Trademarks Matter on Amazon

Amazon’s marketplace thrives on consumer trust. The minute counterfeit or confusingly branded goods appear, customer confidence dips—and so does Amazon’s share price. That’s why the platform uses aggressive, often automated trademark-enforcement tools. Great for Amazon. Risky for sellers.

Whether you’re launching a private-label brand or reselling close-outs, you must understand:

  • What triggers the Report a Violation form
  • How Brand Registry flags infringing ASINs in the background
  • Why legitimate listings get swept up—and how to free them

2 – Amazon’s Trademark Rules in Detail

2.1 Primary Prohibitions

  • Identical mark on identical goods: classic counterfeits.
  • Confusingly similar mark: look-alike names or logos that mislead shoppers (Bananos headphones for Banana).
  • Dilution of famous mark: using a well-known brand on unrelated goods to ride its reputation.

2.2 Acceptable Uses

  1. Resale of authentic product (a legitimate Nike shoe from an authorized distributor).
  2. Descriptive use—“mustard” is fine for condiment jars, not footwear.
  3. Compatibility claims (text-only): “Works with Apple iPhone 15” if true, but never place the Apple logo or imply endorsement.

3 – Brand Registry & Project Zero

Once your mark is pending or registered, enroll in Brand Registry to unlock:

  • Report a Violation: Amazon auto-pulls imagery & bullet points so you can click-to-takedown multiple ASINs in seconds.
  • Predictive AI protections: Amazon’s machine learning scans new listings for logo or name misuse before they go live.
  • Project Zero: select brands gain immediate self-service delist power—no Amazon review required—once they hit 99% notice accuracy. Great, but wield carefully.

Need help enrolling or Brand Registry rejects you? Contact our team; we manage global filings to speed qualification.

4 – Gathering Irrefutable Evidence

Before drafting a notice, compile a short evidence bundle:

  • USPTO/EUIPO/UKIPO registration certificates (PDF)
  • High-res comparison images (your product vs. infringer)
  • Emails or invoices proving sourcing chain (authentic goods)
  • Marketplace screenshots with timestamps

Pro-tip: Number the exhibits and reference them in your narrative—Amazon reviewers read fast.

5 – Filing a Bullet-Proof Notice (Step by Step)

  1. Log in → Brand Registry Dashboard → Report a Violation.
  2. Paste ASINs: up to 50 per report; bulk upload saves time.
  3. Select “Trademark” & choose mark from dropdown (auto-populated).
  4. Describe violation in 600 characters—reference exhibit numbers, avoid emotion.
  5. Attach evidence (images/PDFs). Bigger isn’t better—clarity is.
  6. Certify & Submit.
  7. Certify & Caution!.Do not use the Report a Violation (RAV) tool unless you have a registered trademark. Serial Numbers for Trademark applications are good for enrollment in Brand Registry but they do not entitle you to make an infringement complaint.

6 – Amazon Review Timelines

Average clock-speed as of Q2 2025:

  • Brand Registry notice: 2-3 business days
  • Non-Brand Registry form: 5-7 business days
  • Project Zero self-removal: Immediate (minutes) but later audited

If your case is silent after 7 days, follow the escalation flow in the next section.

7 – When Amazon Won’t Act (or Re-lists the Offender)

7.1 Quick Self-Audit

  • Did you supply the correct registration number?
  • Are you claiming design or copyright rights? Use the corresponding dropdown—mis-categorizing causes auto-rejects.

7.2 Escalation Paths

  1. Brand Registry Support ticket—quote your case ID.
  2. Neutral Patent Evaluation / Arbitration for utility patents.
  3. Pre-action letter to seller + Amazon Legal (we draft).
  4. Court order compelling delist + damages; Amazon must comply.

8 – Trademark-Safe Listing Checklist

  • Buy only from traceable distributors—retain invoices for 7 years.
  • Use your own imagery; secure licenses for stock photos.
  • Place compatibility text at end of title per Amazon style: “for Apple iPhone 15”.
  • Avoid “similar to” or “equivalent to” unless vetted under comparative-advertising rules.
  • Enroll in Transparency to add encrypted codes that prove authenticity.

9 – What to Do When You Get a Takedown

  1. Pause ads & FBM shipments for the cited ASINs—don’t dig a deeper hole.
  2. Locate proof of authenticity: invoices, supplier emails, factory photos, test reports.
  3. Draft a counter-notice—factual, exhibit-linked, free of emotion. We can ghostwrite in 24 hours.
  4. Escalate to Brand Registry (if enrolled) with your packet and an appeal for reinstatement.
  5. Consider invalidity attack on the complainant’s mark if it’s descriptive or unused.

10 – Recent Wins for Amazon Sellers

10.1 Design-Right Overreach

A competitor claimed exclusive rights over a popular silicone baby-plate shape. We proved the design was generic, filed a UK IPO invalidity action, and Amazon reinstated our client within 72 hours.

10.2 Malicious Compatibility Flags

An electronics brand used spam takedowns to wipe third-party accessory sellers. We showed Amazon how the notices violated its “truthful compatibility” carve-out; 43 ASINs returned by week’s end.

11 – Why Partner with AMZ Sellers Attorney®

Our IP team combines deep marketplace know-how with court-room muscle. We:

  • Draft iron-clad takedown & counter-notices that Amazon bots understand.
  • File U.S., EU & UK trademark applications to unlock Brand Registry fast.
  • Secure emergency injunctions when every hour of downtime costs thousands.
  • Train in-house staff on preventive compliance.

See the full range of services on our IP-law for Amazon sellers page or book a strategy call below.

Book Your FREE Consultation

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Amazon Plan of Action (POA) Manual with Templates by AMZ Sellers Attorney®

5/14/2025

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Amazon Plan of Action (POA) Manual with Templates by AMZ Sellers Attorney®

Amazon Plan of Action (POA) Manual with Templates
2025 Edition

Prepared by AMZ Sellers Attorney® to help you reinstate accounts and ASINs swiftly—and keep them active.

  • What Is a POA?
  • Amazon Best Practices
  • 2024-2025 Updates
  • POA Structure
  • Critical Components
  • Research & Evidence
  • POA Template
  • Need Legal Help?

What Is a Plan of Action (POA)?

A POA is the formal written response Amazon requires when your selling account or listing is deactivated. It must show that you understand the violation, have fixed it, and have put safeguards in place so it will not recur. A persuasive POA leads to reinstatement of your selling privileges, funds, and inventory.

Amazon’s 3-Point Framework

Every POA—and Amazon’s online appeal questionnaire—revolves around three questions:

  1. Root Cause --What caused the policy or performance issue?
  2. Corrective Actions --What actions have you taken to fix all existing impact?
  3. Preventive Measures --What long-term systems will stop the issue from happening again?

Keep each answer short, factual, and free of emotion or blame.

What’s New for 2024-2025

  • Account Health Assurance (AHA): To enroll, sellers must maintain an Account Health Rating (AHR) of 250 points or higher for six consecutive months.
  • 48-Hour POA Deadlines: Amazon now gives only 48 hours to submit a POA after certain metric failures or compliance flags.
  • Real-time AHR Dashboard: Scores run 0-1,000; anything below 100 risks immediate suspension.
  • Online Appeal Questionnaire: POAs are pasted directly into Seller Central’s form instead of emailed attachments.

What Should a POA Look Like?

Amazon investigators scan hundreds of appeals daily. Use this basic structure:

  • Header --seller name, merchant token & case ID
  • One-sentence apology
  • Root Cause (3-5 concise bullets)
  • Corrective Actions (3-7 bullets, tied to each root cause)
  • Preventive Measures (3-7 bullets, documented with SOP links or screenshots)
  • Closing statement with 24/7 contact number

Critical Components of an Effective Appeal Letter

Winning POAs share five traits: specificity, evidence, data, proactivity, and brevity. Avoid generic templates—Amazon rejects them quickly.

How to Research & Gather Evidence

Before drafting, pull data from your Account Health Dashboard, buyer-seller messages, and supply-chain documents (invoices, QC reports). Attach supporting PDFs separately so your POA itself stays concise.

Copy-and-Customise POA Template

=== AMZ Sellers Attorney® – Plan of Action Template ===
Seller: {{Legal Name}}  |  Merchant Token: {{XXXXXX}}  |  Case ID: {{123456789}}

1. Root Cause
• We discovered that our shipping software failed to push real-time tracking for 47 orders between {{dates}}.

2. Corrective Actions (completed)
• Integrated carrier webhooks for live tracking (deployed {{date}}).
• Refunded affected customers and sent proactive apology messages.
• Audited all unshipped orders; 100 % now have valid tracking.

3. Preventive Measures (ongoing)
• Added daily Cron job – alerts if >2 orders lack tracking for 2 h.
• Updated SOP #12 – Fulfillment ▶ Shipment Confirmation v3.2.
• Quarterly review of carrier API status with CTO sign-off.

We appreciate your consideration and are committed to exceeding Amazon’s performance standards.
Emergency contact (24/7): +1-555-555-5555

Need Professional Help?

If Amazon rejects your self-written POA, our attorneys can step in. Since 2014, AMZ Sellers Attorney® has reinstated thousands of accounts.

Book Your FREE Consultation

© 2025 AMZ Sellers Attorney®. All rights reserved.

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Amazon FBA Reimbursement Policy Update 2025: What Sellers Need to Know

5/13/2025

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Amazon FBA Reimbursement Policy Update 2025: What Sellers Need to Know

Amazon FBA Reimbursement Policy Update 2025: What Sellers Need to Know

Published: May 14, 2025

Amazon has announced significant changes to its Fulfillment by Amazon (FBA) reimbursement policy, effective March 31, 2025. These updates aim to streamline the reimbursement process and reduce administrative burdens for sellers. However, they also introduce new considerations that sellers must understand to adapt effectively.

Key Changes in the 2025 Reimbursement Policy

1. Proactive Reimbursements for Lost Inventory

Starting January 15, 2025, Amazon began proactively reimbursing sellers for FBA items reported as lost within fulfillment centers. This automation reduces the need for manual claims in many cases, allowing sellers to track reimbursements through the Reimbursements report in Seller Central.

However, not all situations are covered under this automation. Manual claims are still required for:

  • Removal claims
  • Unreported discrepancies
  • Certain customer return issues

Source: Amazon Seller Forums

2. Shift to Manufacturing Cost-Based Reimbursements

Effective March 31, 2025, Amazon will calculate reimbursements for lost or damaged inventory based on the product's manufacturing cost rather than its selling price. This change aims to standardize reimbursement amounts but may result in lower compensation for sellers, especially those dealing with high-margin or collectible items.

Sellers have the option to:

  • Accept Amazon's estimated manufacturing cost
  • Submit their own sourcing cost data through the "Manage Your Sourcing Cost" page in the Inventory Defect and Reimbursement portal

3. Updated Claim Submission Windows

Amazon has revised the timeframes for submitting reimbursement claims:

  • Fulfillment Center Operations Claims: Submit within 60 days of the item being reported lost or damaged.
  • FBA Customer Returns Claims: Submit between 45-105 days after the customer refund or replacement date.
  • Removal Claims for Items Lost in Transit: Submit between 15-75 days from the shipment creation date.
  • Other Removal Claims: Submit within 60 days of the shipment being delivered back to the seller.

These changes necessitate more vigilant inventory management to ensure timely claim submissions.

Source: Amazon Seller Forums

4. Introduction of Reimbursement Caps for Multi-Channel Fulfillment (MCF)

Amazon has set maximum reimbursement limits for MCF orders, varying by country:

  • Australia: $450 AUD
  • Canada: $400 CAD
  • France, Germany, Italy, Spain: €275 EUR
  • Japan: ¥2,500 JPY
  • Mexico: $5,000 MXN
  • United Kingdom: £250 GBP

Sellers handling high-value items should consider additional insurance to cover potential losses beyond these caps.

Seller Concerns and Considerations

The transition to manufacturing cost-based reimbursements has raised concerns among sellers:

  • Undercompensation: The new model may not account for shipping, handling, and other operational costs, leading to lower reimbursements.
  • Data Sensitivity: Sharing detailed sourcing costs with Amazon could expose proprietary business information.
  • Administrative Burden: The requirement to submit and maintain accurate sourcing cost data adds to sellers' workload.
"Amazon's shift to manufacturing cost-based reimbursement severely undervalues collectibles... The policy introduces strict penalties for 'premature or numerous requests,' effectively discouraging sellers from seeking rightful reimbursement." — Seller on Amazon Forums

Source: EcommerceBytes

Recommendations for Sellers

  • Review and Update Sourcing Costs: Use the "Manage Your Sourcing Cost" page to submit accurate cost data.
  • Maintain Detailed Records: Keep invoices and documentation to support your submitted costs.
  • Monitor Inventory Closely: Regularly audit your inventory to identify discrepancies promptly.
  • Consider Insurance: For high-value items, explore third-party insurance options to mitigate potential losses.

Conclusion

While Amazon's 2025 FBA reimbursement policy changes aim to streamline processes, they also present new challenges for sellers. By understanding these changes and proactively adjusting their operations, sellers can better navigate the evolving landscape and protect their business interests.

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Amazon Prime Day 2025 Expands to Four Days Amid Tariff Relief: What Sellers Need to Know

5/13/2025

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 <h1>Amazon Prime Day 2025 Expands to Four Days Amid Tariff Relief: What Sellers Need to Know
AMZ Sellers Attorney® Logo

Amazon Prime Day 2025 Expands to Four Days Amid Tariff Relief: What Sellers Need to Know

Published: May 13, 2025

Author: AMZ Sellers Attorney®

Overview

Amazon has officially announced that Prime Day 2025 will extend to four days, marking the longest duration in the event's history. This expansion aims to provide more opportunities for both consumers and sellers. Concurrently, a recent US-China tariff agreement offers a temporary reprieve, potentially easing cost pressures for sellers.

Key Deadlines for Sellers

  • May 23, 2025: Final day to submit Prime-Exclusive Best Deals and Lightning Deals.
  • June 9, 2025: FBA inventory deadline for shipments with “minimal shipment splits” option selected.
  • June 18, 2025: FBA inventory deadline for shipments with “Amazon-optimized shipment splits” option selected.

Tariff Relief Brings Temporary Respite

On May 12, 2025, the United States and China reached a 90-day agreement to reduce tariffs, aiming to de-escalate ongoing trade tensions. Under this accord:

  • U.S. tariffs on Chinese imports will decrease from 145% to 30%.
  • Chinese tariffs on U.S. goods will reduce from 125% to 10%.
  • Tariffs on low-value shipments (under $800) from China will be cut from 120% to 54%, with a flat fee of $100 remaining.

This temporary reduction offers a window of opportunity for sellers to adjust strategies and potentially improve margins during Prime Day.

Strategic Considerations for Sellers

  • Reassess Participation: With reduced tariffs, evaluate the feasibility of participating in Prime Day promotions to capitalize on increased consumer spending.
  • Inventory Management: Ensure timely shipment of inventory to meet Amazon's FBA deadlines and maintain Prime eligibility.
  • Monitor Tariff Developments: Stay informed about ongoing trade negotiations, as the current tariff reductions are temporary and subject to change.
  • Legal Consultation: Seek legal advice to navigate the complexities of international trade regulations and tariff implications.

How AMZ Sellers Attorney® Can Assist

At AMZ Sellers Attorney®, we specialize in helping Amazon sellers navigate the complexities of platform policies, intellectual property issues, and international regulations. Our team can provide guidance on:

  • Understanding and complying with Amazon's policies and deadlines.
  • Maintaining compliance to avoid account suspensions or other penalties.

Need Legal Assistance?

Contact AMZ Sellers Attorney® for a free consultation and expert guidance on all e-commerce and IP issues affecting your Amazon business.

Free Consultation: Schedule Now

Website: www.amazonsellers.attorney

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US-China Tariff Deal 2025: Future of De Minimis Exemption Unclear & E-Commerce Impact

5/12/2025

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US-China Tariff Deal 2025: De Minimis Exemption Return Unclear & E-Commerce Impact

US-China Tariff Deal 2025: De Minimis Tariff Reduced Amid Trade Truce

Published: May 13, 2025

Author: AMZ Sellers Attorney®

Overview

In a significant development, the United States has announced a reduction in the "de minimis" tariff on low-value shipments from China. This move comes as part of a broader 90-day trade truce between the U.S. and China, aiming to de-escalate ongoing trade tensions and provide temporary relief to e-commerce businesses.

Background on De Minimis Tariff

The de minimis threshold allowed goods valued below $800 to enter the U.S. without incurring import duties or extensive customs procedures. In early 2025, the U.S. government eliminated this exemption for packages from China and Hong Kong, imposing a 120% tariff or a flat fee of $100 per package, with plans to increase the fee to $200 by June. This policy targeted Chinese e-commerce platforms like Shein and Temu, which had leveraged the tax-free threshold for shipment volumes.

Recent Policy Changes

Following trade discussions in Geneva, a White House executive order announced on May 12, 2025, that the U.S. would reduce the de minimis tariff on Chinese shipments from 120% to 54%, effective May 14, 2025. The flat fee will remain at $100, shelving the planned increase to $200. This adjustment is part of a broader agreement where both countries agreed to roll back most tariffs imposed since April, with the U.S. lowering tariffs on Chinese imports from 145% to 30%, and China reducing levies on U.S. goods from 125% to 10% for a 90-day period. :contentReference[oaicite:1]{index=1}

Implications for E-Commerce Sellers

  • Temporary Relief: Sellers like Shein and Temu may experience a short-term reprieve, potentially resuming or increasing their direct shipments to U.S. consumers.
  • Consumer Impact: American consumers might see a moderation in prices for low-cost imported goods, as the reduced tariffs could lower the additional costs previously passed on to buyers.
  • Strategic Planning: Businesses should use this 90-day window to reassess their supply chains and prepare for potential future policy shifts.

Strategies to Mitigate the Impact

  • Reevaluate Sourcing: Explore alternative sourcing from countries still benefiting from de minimis or favorable trade agreements.
  • Use Fulfillment Centers Strategically: Consider using fulfillment centers in free trade zones or bonded warehouses to optimize import duties.
  • Leverage Tariff Engineering: Work with customs brokers to classify products accurately and possibly lower duties.
  • Stay Compliant: Ensure proper customs filings and duty payments to avoid penalties and shipment holds.

How AMZ Sellers Attorney® Can Help

At AMZ Sellers Attorney®, we assist e-commerce sellers in navigating complex platform policies and intellectual property issues.

Need Legal Assistance?

Contact AMZ Sellers Attorney® for a free consultation and expert guidance on all ecommerce and IP issues on your e-commerce business.

Free Consultation: Schedule Now

Website: www.amazonsellers.attorney

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DAC7 Compliance: What Amazon Sellers in Europe Must Know

5/12/2025

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DAC7 Compliance: What Amazon Sellers in Europe Must Know

DAC7 Compliance: What Amazon Sellers in Europe Must Know

Published: May 12, 2025

The Directive on Administrative Cooperation – 7th Amendment (DAC7) is reshaping compliance obligations for Amazon sellers in Europe. Enforced under EU Council Directive 2021/514, DAC7 mandates online marketplaces like Amazon to collect, verify, and report seller data to tax authorities. This article explains what DAC7 means for Amazon sellers, who is affected, and how to ensure compliance to avoid deactivation and withheld funds.

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Keep Your Amazon Account Healthy in 2025 | Compliance Tips from AMZ Sellers Attorney®

5/12/2025

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How to Maintain a Healthy Amazon Account in 2025 | Compliance Tips from AMZ Sellers Attorney®

How to Maintain a Healthy Amazon Account in 2025: Compliance Tips

Published: May 12, 2025

Amazon Seller Compliance 2025

Amazon’s marketplace in 2025 is more competitive and regulated than ever. With increased enforcement of policies and stricter performance metrics, maintaining a healthy Amazon account is critical for long-term success. Whether you're a private label seller, wholesaler, or dropshipper, compliance is non-negotiable.

Understanding Amazon's Account Health Rating (AHR) in 2025

The Account Health Rating (AHR) is Amazon's primary tool for monitoring seller compliance. It evaluates your account's adherence to Amazon’s policies, including performance metrics, policy violations, and unresolved complaints. Falling below Amazon's thresholds can result in account deactivation or ASIN suspensions.

Key Factors Affecting AHR:

  • Policy Compliance Violations
  • Intellectual Property Complaints
  • Order Defect Rate (ODR)
  • Late Shipment Rate (LSR)
  • Customer Service Dissatisfaction (Voice of the Customer)

Consistent monitoring of your AHR dashboard is essential. Sellers should aim to maintain a “Healthy” status at all times and respond promptly to any policy notifications.

Top Compliance Tips to Avoid Suspensions in 2025

1. Proactively Address Policy Violations

Never ignore Amazon’s policy violation notices. Promptly investigate the root cause and submit a thorough Plan of Action (POA) with root cause analysis, corrective measures, and prevention strategies.

2. Maintain Authentic Supply Chain Documentation

Ensure all invoices, supplier agreements, and compliance certifications are accurate and readily available. Amazon frequently requests documentation to verify product authenticity and compliance.

3. Implement Robust IP Protection Practices

Monitor for counterfeit claims and infringement complaints. Enroll in Amazon’s Brand Registry and utilize tools like Transparency and Project Zero to safeguard your listings.

4. Optimize Customer Service Metrics

Respond to customer inquiries within 24 hours, maintain high fulfillment standards, and proactively manage returns and refunds to keep defect rates low.

5. Stay Updated on Amazon's Policy Changes

Amazon frequently updates its Seller Policies. Subscribe to official Amazon Seller News and participate in seller forums to stay informed.

5.Review Customer Comments Frequently

Review and respond to customer messages to ensure customer satisfaction. Regularly review returns, customer reviews and "Voice of the Customer" section to keep abreast of your specific customer issues.

Watch: Maintaining Amazon Account Health (Video Guide)

What to Do If Your Account Health Drops

If your Account Health Rating shows “At Risk,” act immediately. Address outstanding complaints, submit appeals for false violations, and ensure all documentation is up to date. Avoid automatic template responses—Amazon expects detailed and specific Plans of Action.

Common Suspension Triggers in 2025

  • Authenticity Complaints (lack of valid invoices)
  • Infringement Claims (IP disputes)
  • Review Manipulation & Seller Code of Conduct Violations
  • Safety & Compliance Failures (product recalls, safety issues)
  • Linked Account & Related Account Suspensions

Preventive Measures for Long-Term Compliance

1. Conduct Regular Account Health Audits

Schedule monthly internal audits to review account metrics, AHR status, and compliance documentation.

2. Train Your Team on Amazon Policies

Ensure your staff understands Amazon’s guidelines, from listing creation to customer service protocols.

3. Utilize Compliance Software

Leverage tools that monitor listing violations, customer feedback, and track performance metrics in real time.

4. Establish a Response Protocol for Violations

Have a predefined process for handling Amazon’s notifications, including escalation procedures and legal support if needed.

When to Seek Legal Help

Not all suspensions can be handled internally. Complex cases involving IP disputes, counterfeit claims, or wrongful account terminations often require attorney-supervised appeals. A legal professional ensures your appeal is aligned with Amazon’s internal enforcement protocols and increases the chance of reinstatement.

Free Consultation with AMZ Sellers Attorney®

If your Amazon account is at risk or you’re facing a suspension, don’t wait. Professional guidance can be the difference between reinstatement and permanent loss of selling privileges.

□ Schedule Your Free Consultation Now

Conclusion

Maintaining a healthy Amazon account in 2025 requires proactive compliance, continuous monitoring, and swift action on potential violations. By following these expert tips and staying vigilant, sellers can protect their businesses, avoid costly suspensions, and thrive on Amazon’s ever-evolving platform.

For tailored legal assistance, AMZ Sellers Attorney® offers experienced representation to help you navigate suspensions, appeals, and compliance issues effectively.

Get Expert Help for Your Amazon Account Today

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​Kenneth Eade, Esq. (licensed state of CA)
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