How to Reinstate a Suspended Amazon Account

Reinstatement of Suspended or Deactivated Amazon Accounts

Amazon will send you a performance notification explaining your account has been suspended and your right to appeal the suspension.  Account reinstatement can take as little as 48 hours for simple issues but more complex issues can sometimes take weeks or even months.  

The first step is to file a Plan of Action (POA) with Amazon.  In it, you must identify the issues that are the root causes of your account suspension, tell Amazon how you have corrected them, and assure them you have put programs into place to avoid making the same mistakes in the future.  You will, most likely, need to file multiple updates to the plan of action, so it is very important to contact professionals like us who know what Amazon expects to see in a POA with regard to your particular case.  

Get Your Amazon Seller Account Reinstated

Amazon Sellers Attorney is here to help you, if your account has been suspended or deactivated due to breaches of Amazon's policies and Section 3 of the Business Solutions Agreement.  Each Amazon Appeal and Plan of Action are unique, and must be approached with regard to the specific facts in each seller's case.  However, there are some common types of suspensions we see everyday.

Common Reasons for Suspension of Amazon Seller Accounts

1. Selling Prohibited Items.
Amazon outlines all prohibited items in their guidelines. It is quite difficult to find a concrete list of banned items. Nevertheless, some known prohibited items include the following: drug paraphernalia, illegal items, and many large brands that require you to go through Amazon's ungating process for approval to sell.

2. Selling Counterfeit or Inauthentic Items.
Counterfeit sales on Amazon are a big problem that Amazon spends millions of dollars each year pursuing. This issue often arises with movies and DVDs, electronics, beauty products, and many other categories. Even if you believe your item is direct from the manufacturer, your account may be deactivated  if anyone states that you’re selling counterfeit products.

3. Negative Customer Feedback.
Customer feedback – it’s every seller’s worst nightmare. Your customer metrics (such as ODR) depend heavily on feedback from your buyers, and if even one or two of them are anything less than thrilled, you had better offer a refund or risk account suspension.

4. Related Accounts.
If you think opening a second Amazon account is a good idea for any reason, think again. Amazon uses a complex, intricate, and extremely detailed algorithm to catch sellers who do not abide by the regulations. You can’t have two seller accounts unless you have a legitimate business purpose. Do this, and you can pretty much guarantee yourself a suspension.  Also, do not buy seller accounts, especially "stealth" accounts.  Amazon will suspend your account after a routine verification procedure.

5. Opening A New Account After Being Suspended.
An Amazon suspension puts you out of business.  But don't ever try to I open another seller account after Amazon has closed your previous account. They will match up your data and close the new account, making the old one much more difficult to reinstate.

There are many other common Amazon policy violations that cause suspension and deactivation.  Here are a few:

• Late Shipment Rate
• Used Item Sold As New
• Not as Advertised/Wrong Item
• Order Defect Rate (ODR)
• Expired or Unsafe Items
• Valid Tracking Rate (VTR)
• Drop shipping violations
• Violations of Amazon Seller Code of Conduct
• Improper Variations
• Review Manipulation
• Sales Manipulation

Get Your Amazon Seller Account Reinstated Now

Call, chat with us on our main page, or email us today for a free consultation with our Amazon Appeal Experts.  We will get your seller account on the fast track to reinstatement.