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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

How to Avoid Related Account Suspensions on Amazon

6/4/2023

 
Related Account Suspensions on Amazon
Amazon, a titan of the e-commerce world, maintains a strict set of guidelines to ensure a fair and trustworthy marketplace for buyers and sellers alike. One such rule is the prohibition of multiple seller accounts by the same party without a legitimate business purpose. Failure to comply can result in a dreaded scenario for any Amazon seller – account suspension.

​Understanding Related Account Suspensions

Related account suspension refers to Amazon's practice of suspending seller accounts that are suspected of being linked. Amazon’s policy states that sellers can operate only one seller account unless they have a legitimate business need. Sellers who violate this policy may find all their accounts suspended.
Amazon employs advanced tracking methods, such as tracking IP addresses, bank accounts, and more to detect any connections between accounts. Even if the accounts are operating from different locations, Amazon's systems can link them if there are shared characteristics.  If you would like further detail on the information Amazon uses to relate accounts, click here.

​Prevention Strategies

1. Maintain a Single Account
The most straightforward strategy to avoid related account suspensions is to maintain just one Amazon seller account. Unless there is a valid reason to operate multiple accounts, stick to one account to avoid unnecessary complications.
2. Inform Amazon
If you have a legitimate business need for multiple accounts, there is not a lot of guidance on how to go about opening a second account.  A good idea is to open a case with seller support and ask them if you meet the criteria for a legitimate business need, so you have a record.   Ensure you have a compelling reason, such as selling in vastly different categories or managing a separate business entity.
3. Separate Business Information
If you have Amazon’s permission to operate multiple accounts, keep all business information distinct for each account. This includes bank accounts, credit cards, phone numbers, email addresses, and even the IP addresses from which you access the accounts. Shared information could trigger Amazon's systems and lead to suspension.
4. Diversify your Product Range
​
Avoid listing the same products across your multiple accounts. Even if you have Amazon's permission to operate multiple accounts, identical listings can raise suspicion.

​Recovering from a Related Account Suspension


If you find your accounts suspended due to related account suspicions, it’s not the end of the world. Here are steps you can take to recover:

1. Investigate the Suspension
First, understand why the suspension occurred. Amazon usually sends a notification explaining the suspension. In cases of related account suspensions, the message may refer to "linked accounts" or "related accounts."
2. Develop a Plan of Action
Once you’ve understood the reason for suspension, develop a Plan of Action (POA). This is a document you submit to Amazon, explaining how you will rectify the issue and prevent it from happening again. It should address the root cause of the issue, the immediate corrective actions you've taken, and the long-term measures you'll implement.
3. Appeal the Suspension
After creating your POA, submit it to Amazon via Seller Central. Make sure you communicate professionally and concisely, focusing on the problem and your solution. If Amazon rejects your appeal, don’t get disheartened. Review their feedback, refine your POA, and submit again.
4. Seek Professional Help
​
If you find the process overwhelming or your appeals are repeatedly rejected, consider seeking help from Amazon seller consulting services. These experts have a wealth of experience and can guide you through the reinstatement process.

Conclusion


Navigating Amazon's complex seller policies can be challenging, but understanding and adhering to these guidelines is crucial for long-term success. By maintaining distinct accounts (with Amazon's permission), you can avoid related account suspensions and continue to thrive in the Amazon marketplace. If you do encounter a suspension, don’t panic. With a methodical approach and potentially professional help, you can recover your account and return to selling.

While it can seem daunting, remember that Amazon's policies are there to maintain a fair and trustworthy marketplace. Stay informed, keep your operations transparent, and always address issues proactively. As you continue to navigate the Amazon marketplace, these strategies will ensure you maintain a healthy seller account, allowing your business to grow and prosper.

Remember, when in doubt, reach out to experts or utilize resources available to you. After all, selling on Amazon is not just about listing products; it's about understanding and navigating a dynamic e-commerce ecosystem.

If you have a question about related accounts or a related account suspension, call, chat or submit your case to us for a free consultation.

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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy